- Handout and discussion of Assessment 2 – Logo Design
- Time to work on Assessment 2
You will need to produce a typographic collection in digital format.
15/April 2013 – 5:30pm
The format can be a PowerPoint presentation, a Word document (saved as a PDF), an interactive PDF created in Adobe Acrobat or InDesign or a Website (created from HTML coding, Adobe DreamWeaver or in Adobe Bridge).
You will also need to supply a separate folder by name fonts with 8 font files.
Upload the file on MyKangan. This link will go active by Easter Monday.
The content for your collection needs to include digital documentation (digital photographs, scans, font files and Illustrator-based EPS).
Try some of the links supplied in Links for Learning and Links to Inspire You, particularly Dzine Blog and search for logo designs there. You might want to look at Mashable or Communication Arts and use either of their search boxes.
Use a program that you feel comfortable with.
Installing fonts has been easy with Macs in the past, and has become very user-friendly with Windows 7 as well. If you use earlier versions of Windows you should be able to drag and drop (the destination folder is called Fonts and is located on the C-drive: C:\Windows\Fonts).
We will commence by looking at the homework from last class. Please open it up on your computers and be ready to speak about it for 2-5mins.
I am very interested in looking at your word creations, particularly your own word and meaning.
Read the attached document ‘About Type’ from Designing with Type, C.Foster, I.K.Scala, 2010:g
Think about a typeface suitable for a Ladies’ Cosmetics brand, in the higher price bracket and prestigious. What typeface/fonts can you think of?
Find a typeface that suits:
Open Illustrator at A4 with a landscape orientation and 4 art boards. Copy the words that your teacher writes and play with them as suggested.
Finally we will get started in using Adobe Illustrator. We will be working with Illustrator CS5.
Note: All shortcuts for the Mac need to use command for Ctrl and option for Alt
Afterwards you will receive a task that will focus on creating, manipulating and morphing a word according to its meaning.
During this exercise concentrate on and carefully consider the word. What is its meaning and how can you use typography to convey it?
Step 1: Choose two words from the list below:
Brainstorm the meaning, synonyms, visual ideas and any concepts that explain the word. Do this on paper and spend a minimum of 10 mins on a word and really dig deep in regards to how to visualise the meaning and feel.
Example: Organisation might be related to grid, rhythm, same colour, repetition, stacking, clusters, military, direction, unity, lack of individuality, mathematical, number related, folders, drawers, etc.
Create the word image in Illustrator. Call the document Type_Class4_yourname_word1 ( Type_Class4_FedericoViola_word1).
Dim: A4, Landscape, 3 Artboards
Step 4/ Homework:
Create a new word! Make it up and give it a meaning that only you know. Give the word visual meaning. The other students will have a try at understanding the meaning from your visuals.
Exercise has been inspired by exercise in Graphic Design School, David Dabner, Sheena Calvert and Anoki Casey, 4th edition 2010
Today we will commence with student presentations on the 5 Classic Typefaces.
Make sure to understand the differences and to be able to visually distinguish between the typefaces. Use the image below as a reference:
You will receive a basic testing task. Please complete the task in 10min.
Next we will move towards Type as a tool of communication. Follow the in class presentation and perform the 2 tasks at the end (view the attached presentation for tasks).
Here is a copy of the presentation: