Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
Illustrator unknown – found at: Ephemera – World of Rare Books
Couple found at http://frenchbydesign.blogspot.com.au
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Photo by Seemann on morgueFile.com
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
The Face by drfranken found on ChromoArt.de
Image Source: www.photoshopessentials.com
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
Jenga, photo courtesy of: Design-Crit.com
Light Streaks – Courtesy of: PhotoshopEssentials
Based on image by hotblack on morgueFile.com – F.Viola
Good Morning! Photo: wallyir, from: morgueFile.com
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Photo by clarita on morgueFile
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Work by Jo W
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Photo by hotblack on morgueFile.com
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Photo by clarita on www.morguefile.com
Italian movie poster found on Abduzeedo.com
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com