We will continue working on a Social Media Campaign for an Endangered Species. See previous class: Endangered Species Campaign.
Today’s Content
We will commence with drawing exercises
Creative Thinking Techniques
We will then be introduced to a method to plan a Successful Social Media Campaign
The Panda is an endangered species – Source: 900igr.net
Drawing Techniques
Take an A4 sheet of paper and draw a series of 20 cicrles – keep your wrist relaxed, try not to rush it and focus on the continuous movement.
Draw 5 series of 6 circles inside circles – start either from the inside or draw the outside circle first and move inward.
Draw 20 ellipses.
Draw 5 series of 6 ellipses inside ellipses.
Draw a 2 series of 6 circles that gradually turn into ellipses by reducing the height.
Draw a 2 series of 6 circles that gradually turn into ellipses by reducing the width.
Draw 20 straight lines from one side of the paper to the other. Try to use the long side.
Last draw 10 squares with 5 squares inside.
Add your names to the paper and scan to my email with this title: Sketching_Exercise_yourname.
Your Task
Your Task:
Brainstorm ideas for a Social Media Campaign:
Think of a Social Media Campaign that can help an endangered species. (Look at our previous class. Now think how you could make a difference or:
What could you do to make a difference? What would be the outcome and improvement for the animal? Let us brainstorm this point.
Pick your best ideas and measure them against the 8 characteristics below: How to Develop a Successful Social Media Campaign
Write it up in Word and hand in by the end of next class (28/8/13).
Creative Thinking Techniques
Use a traditional brainstorm to develop your ideas to questions like
What would be the outcome or improvement for the animal?
What could we do to reach the audience? Click here to find out how to do a traditional brainstorm.
Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Instructions
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
Screenshots of the Brainstorms in ClassScreenshots of the Brainstorms in Class
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Photo by agathabrown on morgueFile
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Couple found at http://frenchbydesign.blogspot.com.au
Work by Justin Anderson
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Image from morgueFile by lemai13
Close-up at Fed Square, Federico Viola 2013
Lines and Gradients- Courtesy of: psdtuts+
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Found at Inc.com
Based on photo by hotblack from morgueFile.com
Vista Lighting Effect – Courtesy of: Tutorial9
Photo by clarita on www.morguefile.com
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Good Morning! Photo: wallyir, from: morgueFile.com
Photo by clarita on morgueFile
He loves OHS! – Photo by Karpati Gabor on morgueFile
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
A Beautiful Piece by Aerosol found on his Facebook
ruthworkx -http://ruthworkx.files.wordpress.com
Geese in Ameland, Photo by Frans Schouwenburg
Source: morgueFile, Photo by matei
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
Illustrator unknown – found at: Ephemera – World of Rare Books
Based on photo by dhester from morgueFile.com
Photo by mconnors on morgueFile
Image Source: www.photoshopessentials.com
Photo by omdur on morgueFile
The Face by drfranken found on ChromoArt.de
Setting the grid up.
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
Courtesy of The Art of Mass Effect Universe’, 2012
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Example of applied changes
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 – click image for more information and link to her blog
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Jenga, photo courtesy of: Design-Crit.com
Only practice will help you learn! Photo by BreonWarwick on morgueFile
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Free Transform and Ctrl – I am loving it!!!
What Time is it Now? by King_Bobbles
Concept for Gallery Screnshot
Work by Jo W
Luminescent Lines – Courtesy of: PSDLearning
Illustration by Kate Miller, found on DzineBlog.com
Massive Attack – The Essential Mix
Photo by dharder on morgueFiles.com
Photo by frenchbyte on morgueFile
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Courtesy of The Art of Mass Effect Universe’, 2012
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Based on a photo by delboysafa from morgueFile.com
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
Photo by mcconnors on morgueFile
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Constructivism Reference – by Lylah Livingston
Illustration by Tavis Coburn found on DzineBlog.com
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
“Step into my office” Source: The Age, click image for link
Photomontage: Amir Ebrahim Photography
Screenshot from What’s Your Story by Joyce Hostyn
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
Image source: Data Center Knowledge
Photo by hotblack on morgueFile.com
Light Streaks – Courtesy of: PhotoshopEssentials
Photo by matthewbridges on morgueFile.com
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
Michael Pointing in GTA V – Courtesy of Rockstar
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
Photo by Seemann on morgueFile.com
Based on photo by xandert found on morgueFile
Italian movie poster found on Abduzeedo.com
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
Custom Shapes and Custom Shape Icon
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Layers in Photoshop are like a Collage of images stuck on top of each other…
Illustration by Jessie Ford, found on DzineBlog.com
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Experimental Photomontage by Robert Heinecken
Steel Curves, Image: courtesy of flickr.com, photographer: Margeois.
Peace- Swiss International Style Reference – by Maryam Chananeh
Based on image by hotblack on morgueFile.com – F.Viola
Photo by ariadna on morgueFile
Photo by DTL on morgueFiles
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Illustration: Jamie McKelvie – Art Brut Record
Examples of Output and Display for web-content. Image: live.surveyshack.com
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Illustration by Jessie Ford, found on DzineBlog.com