Develop a detailed SEO recommendation for AntiArt, a Melbourne-based website that retails illustrations, screen prints, lithographs and other Art prints by international, non-established and non-commercial artists and illustrators. The website will have sections based on the different print formats and sections based on the cultural origins of the artists (European, Australian, Aboriginal, Chinese, Indian, Latin American).
Clients need to be able to place orders for specific, unique and numbered art pieces.
The website will be available in English only.
The prints will be stored in Hong Kong and shipped from there. The website will promote Melbourne as the home base.
Please use the Google Search Engine Optimization Starter Guide as a reference.
Create a unique, accurate page title for the home page!Describe your choice and why it is suitable for SEO.
Create a unique, accurate page title for the page on which clients can purchase screen prints!Describe your choice and why it is suitable for SEO.
Create a unique, accurate page title for the page on which clients can purchase art by European artists!Describe your choice and why it is suitable for SEO.
How can you write description meta data for a web page?Create an example in code.
Create a description for each of the 3 pages above:
Home Page
Page for purchasing Screen Prints
Page for purchasing art by European artists
Give an example of a good URL for the page for purchasing screen prints!
List a set of keywords you would use for the home page!
Describe how you can write better anchor text for links used on the site! (p16)
Give 3 examples for good anchor text for links to:
Screen Prints
Art by European Artists
Art by Aboriginal Artists
How can you use heading tags appropriately?Give an example what type of heading to use for your most important text (eg. Screen Prints) (p20)
How can you use robots.txt effectively? (p21)
How can you guide mobile users accurately? (p26)
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Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.
Google Search Engine Optimisation Starter Guide
Please work through pages 14 – 19 on your own. This will include information on how to write better anchor text and how to write descriptive alt attributes for images.
Feedback
Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!
Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.
Google Search Engine Optimisation Starter Guide
Please work through pages 10 – 13 on your own. We will discuss anything in class that you did not understand. The XML file might be new to you.
On paper: try to create a directory or folder structure for your own website. Allow for a similar amount of folders as in the example on page 10. Do not just copy their names, but create folders that apply to a site of your own (use the examples of what we worked on in class or use something like Juanita’s School of Spanish.
Look up the links in SEO Starter Guide.
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Today’s class will focus on SEO – Search Engine Optimisation:
Revisit basic HTML Structure
Online Editors
Google Search Engine Optimisation Starter Guide
Homework
Feedback
Revisiting Basic HTML Structure
I would like to revisit basic HTML elements and foremost how a HTML document is structured.
Who would like to have a go at describing the overall built-up or anatomy of a HTML document? Think of it as in the anatomy of a human. Actually, we will do this as a team on the whiteboard.
Let us see if you can reconstruct a HTML document on the whiteboard. Use the correct syntax and apply as much as you remember from the previous class. Use the correct script and placement for the different elements.
If you missed this class and are just following it online, please attempt writing down HTML code (use the h and p tags and sample text) without the aid of W3Schools or your notes and see how much you remember. Then, correct it and place it as a comment on this post!
The Offline Coder App is a good offline editor available as an app for the I-Pad and I-Phone. You can edit HTML, JavaScript and CSS and view the results in a preview. See the screen shot below:
Screenshot of Offline Coder App for I-Pad and I-Phone.
Google Search Engine Optimisation Starter Guide
Last week’s homework was to open the links on page 5 (at the bottom) and read page 6: Make use of the “description” meta tag. Who hasdone it (and do not lie to me, I can smell a lie from 10 metres…) 😉
Make use of the “description” meta tag (pages 6-7)
Improve the structure of your URLs (pages 8-9)
If you missed the class try to work through the sections on your own.
In class we created an example for the decription meta tag as suggested in the Google Search Engine Optimization Guide based on the fictional website for JSS – Juanita’s School of Spanish. We used the TryIt Editor – use this link and recreate the page as seen in the screen print below.
Snippet Example created in Tryit Editor with Description Meta Tag
Homework
Make sure to practice writing a HTML document including a DOCTYPE declaration, html element with nested head and body element.
Learn the correct code for Meta tags:
<meta name=”keywords” content=”place keywords in here separated by commas“>
<meta name=”description” content=”write a description in here“>
<meta name=”author” content=”place the name of the author in here“>
Re-read the pages 3-9 of the Google Search Engine Optimization Guide and use the provided links to further your understanding.
Feedback
Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
“Step into my office” Source: The Age, click image for link
Close-up at Fed Square, Federico Viola 2013
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
Source: morgueFile, Photo by matei
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Couple found at http://frenchbydesign.blogspot.com.au
Photo by ariadna on morgueFile
He loves OHS! – Photo by Karpati Gabor on morgueFile
Photo by mcconnors on morgueFile
ruthworkx -http://ruthworkx.files.wordpress.com
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Photo by matthewbridges on morgueFile.com
Work by Justin Anderson
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Massive Attack – The Essential Mix
A Beautiful Piece by Aerosol found on his Facebook
Image Source: www.photoshopessentials.com
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
The Face by drfranken found on ChromoArt.de
Custom Shapes and Custom Shape Icon
Illustration by Tavis Coburn found on DzineBlog.com
Free Transform and Ctrl – I am loving it!!!
Photo by dharder on morgueFiles.com
Based on photo by hotblack from morgueFile.com
Photomontage: Amir Ebrahim Photography
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Photo by omdur on morgueFile
Photo by mconnors on morgueFile
Courtesy of The Art of Mass Effect Universe’, 2012
Photo by Seemann on morgueFile.com
Screenshot from What’s Your Story by Joyce Hostyn
Based on photo by dhester from morgueFile.com
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com
Photo by frenchbyte on morgueFile
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Courtesy of The Art of Mass Effect Universe’, 2012
Steel Curves, Image: courtesy of flickr.com, photographer: Margeois.
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Illustration by Kate Miller, found on DzineBlog.com
Italian movie poster found on Abduzeedo.com
Photo by DTL on morgueFiles
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Lines and Gradients- Courtesy of: psdtuts+
Based on photo by xandert found on morgueFile
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Based on image by hotblack on morgueFile.com – F.Viola
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
Vista Lighting Effect – Courtesy of: Tutorial9
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
Light Streaks – Courtesy of: PhotoshopEssentials
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Image source: Data Center Knowledge
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Photo by clarita on morgueFile
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Examples of Output and Display for web-content. Image: live.surveyshack.com
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
What Time is it Now? by King_Bobbles
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
Image from morgueFile by lemai13
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Based on a photo by delboysafa from morgueFile.com
Experimental Photomontage by Robert Heinecken
Found at Inc.com
Good Morning! Photo: wallyir, from: morgueFile.com
Constructivism Reference – by Lylah Livingston
Work by Jo W
Only practice will help you learn! Photo by BreonWarwick on morgueFile
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Layers in Photoshop are like a Collage of images stuck on top of each other…
Photo by hotblack on morgueFile.com
Photo by agathabrown on morgueFile
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Illustration by Jessie Ford, found on DzineBlog.com
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Setting the grid up.
Illustrator unknown – found at: Ephemera – World of Rare Books
Michael Pointing in GTA V – Courtesy of Rockstar
Peace- Swiss International Style Reference – by Maryam Chananeh
Luminescent Lines – Courtesy of: PSDLearning
Illustration by Jessie Ford, found on DzineBlog.com
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Geese in Ameland, Photo by Frans Schouwenburg
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Photo by clarita on www.morguefile.com
Concept for Gallery Screnshot
Example of applied changes
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com