Develop a detailed SEO recommendation for AntiArt, a Melbourne-based website that retails illustrations, screen prints, lithographs and other Art prints by international, non-established and non-commercial artists and illustrators. The website will have sections based on the different print formats and sections based on the cultural origins of the artists (European, Australian, Aboriginal, Chinese, Indian, Latin American).
Clients need to be able to place orders for specific, unique and numbered art pieces.
The website will be available in English only.
The prints will be stored in Hong Kong and shipped from there. The website will promote Melbourne as the home base.
Please use the Google Search Engine Optimization Starter Guide as a reference.
Create a unique, accurate page title for the home page!Describe your choice and why it is suitable for SEO.
Create a unique, accurate page title for the page on which clients can purchase screen prints!Describe your choice and why it is suitable for SEO.
Create a unique, accurate page title for the page on which clients can purchase art by European artists!Describe your choice and why it is suitable for SEO.
How can you write description meta data for a web page?Create an example in code.
Create a description for each of the 3 pages above:
Home Page
Page for purchasing Screen Prints
Page for purchasing art by European artists
Give an example of a good URL for the page for purchasing screen prints!
List a set of keywords you would use for the home page!
Describe how you can write better anchor text for links used on the site! (p16)
Give 3 examples for good anchor text for links to:
Screen Prints
Art by European Artists
Art by Aboriginal Artists
How can you use heading tags appropriately?Give an example what type of heading to use for your most important text (eg. Screen Prints) (p20)
How can you use robots.txt effectively? (p21)
How can you guide mobile users accurately? (p26)
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Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.
Google Search Engine Optimisation Starter Guide
Please work through pages 14 – 19 on your own. This will include information on how to write better anchor text and how to write descriptive alt attributes for images.
Feedback
Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!
Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.
Google Search Engine Optimisation Starter Guide
Please work through pages 10 – 13 on your own. We will discuss anything in class that you did not understand. The XML file might be new to you.
On paper: try to create a directory or folder structure for your own website. Allow for a similar amount of folders as in the example on page 10. Do not just copy their names, but create folders that apply to a site of your own (use the examples of what we worked on in class or use something like Juanita’s School of Spanish.
Look up the links in SEO Starter Guide.
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Today’s class will focus on SEO – Search Engine Optimisation:
Revisit basic HTML Structure
Online Editors
Google Search Engine Optimisation Starter Guide
Homework
Feedback
Revisiting Basic HTML Structure
I would like to revisit basic HTML elements and foremost how a HTML document is structured.
Who would like to have a go at describing the overall built-up or anatomy of a HTML document? Think of it as in the anatomy of a human. Actually, we will do this as a team on the whiteboard.
Let us see if you can reconstruct a HTML document on the whiteboard. Use the correct syntax and apply as much as you remember from the previous class. Use the correct script and placement for the different elements.
If you missed this class and are just following it online, please attempt writing down HTML code (use the h and p tags and sample text) without the aid of W3Schools or your notes and see how much you remember. Then, correct it and place it as a comment on this post!
The Offline Coder App is a good offline editor available as an app for the I-Pad and I-Phone. You can edit HTML, JavaScript and CSS and view the results in a preview. See the screen shot below:
Screenshot of Offline Coder App for I-Pad and I-Phone.
Google Search Engine Optimisation Starter Guide
Last week’s homework was to open the links on page 5 (at the bottom) and read page 6: Make use of the “description” meta tag. Who hasdone it (and do not lie to me, I can smell a lie from 10 metres…) 😉
Make use of the “description” meta tag (pages 6-7)
Improve the structure of your URLs (pages 8-9)
If you missed the class try to work through the sections on your own.
In class we created an example for the decription meta tag as suggested in the Google Search Engine Optimization Guide based on the fictional website for JSS – Juanita’s School of Spanish. We used the TryIt Editor – use this link and recreate the page as seen in the screen print below.
Snippet Example created in Tryit Editor with Description Meta Tag
Homework
Make sure to practice writing a HTML document including a DOCTYPE declaration, html element with nested head and body element.
Learn the correct code for Meta tags:
<meta name=”keywords” content=”place keywords in here separated by commas“>
<meta name=”description” content=”write a description in here“>
<meta name=”author” content=”place the name of the author in here“>
Re-read the pages 3-9 of the Google Search Engine Optimization Guide and use the provided links to further your understanding.
Feedback
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Link to all Classes Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Today’s Class
Today’s class will focus on SEO – Search Engine Optimisation:
HTML Meta Tags
Finding HTML For a Web Page
Google Search Engine Optimisation Starter Guide
HTML Meta Tags
A powerful way to improve SEO is by adding metadata to a website. Metadata can be added in form of meta tags in the HTML code of a website. The metadata can be used by browsers (how to display content or reload page), search engines (keywords), or other web services.
Define a description of your web page: <meta name=”description” content=”Free Web tutorials on HTML and CSS”>
Define the author of a page: <meta name=”author” content=”Hege Refsnes”>
Refresh document every 30 seconds: <meta http-equiv=”refresh” content=”30″>
Please use W3Schools Tryit!Editor to apply metadata to a HTML. (In class we picked tables without borders.) Click the link before and select from the list of HTML documents. Next apply the Meta Tags to the document in the head section. Follow your teacher’s instructions.
Finding HTML For a Web Page
The HTML code of most websites can be viewed in a web browser. You just want to look for the Source!
The latest version of Internet Explorer lets you access the source by pressing F12 or clicking Tools>Developer Tools from the drop menu. Try this out and find the Meta Data of a website in the HTML code.
Viewing the Source in Internet Explorer
Copy the HTML code and save it into a Notepad document. Change the metadata, change the title as well and save the file as a HTML file with the Encoding set as UTF-8 (this shows up as an option when you save the file in Notepad.)
Open the file in your browser and discuss visible changes.
Example of Notepad file
Google Search Engine Optimisation Starter Guide
Download the Google Search Engine Optimisation Guide. Save it into your folder for this class. It is a PDF file that we will use in our learning. We will work in class through the first sections:
SEO Basics
Improving Site Structure
If you missed the class try to work through the sections on your own.
NOTE: In class we worked through the first section of SEO Basics:
Create unique, accurate page titles (pages 4 and 5). We discussed examples for page titles for our imaginary website: Juanita School of Spanish (Spanish for Beginners).
See the screen shot below. The ideas in brackets did not comply to Google’s suggestions:
Accurately describe the page’s content
Create unique title tags for each page
Use brief, but descriptive titles
Most of the titles that we brainstormed were too short and not descriptive enough.
Screenshot from ClassScreenshot from Class – Brainstorm
Homework
Open the links on page 5 (at the bottom) and read page 6: Make use of the “description” meta tag.
Feedback
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Link to all Classes Class 2 Class 3 Class 4 Class 5 Class 6
Today’s Class
Introducing each other
Introduction to Delivery Format
Introduction to the Content
In-class Task
Introducing Each Other
Spend 5 minutes interviewing your colleague and another 5 being interviewed. Next introduce the student to the teacher and other students.
Next think about one thing that you have done that no one else has.
Introduction to Delivery Format
The classes will be delivered in 3 hour schedules. The content will be posted on this blog as well as on MyKangan. Tasks, discussions and research will be conducted inside the 3 hour slot and at home.
Assessments:
Important: You need to submit all your assessments on MyKangan. It is your responsibility to follow up due dates and access to MyKangan.
Day 1 Task – this task is a simple comprehension task to establish student participation. (due: after the first class)
Assessment 1 – Research SEO and Web Hosting
Assessment 2
RAE – Research and Exploration or Class of Federico
This blog will be or main form of contact. It will be accessible from anywhere as long as you have internet access.
MyKangan
The unit title for this class will be combined in (the catchy name):
As you can see, the titles are long and hard to remember. The easiest is to look at the last segment with the unit code and title.
The unit itself will be structured in the same way, that you have classes listed as Class 1, Class 2, etc and assessments will be listed by title inside an assessment folder.
This is also where you will submit your assessments. You will find hyperlinks with names such as Submit Assessment 1 here.
You can send messages to your teacher and you can leave comments as well. I am always open to suggestions, so please feel free to forward ideas about content or software that you would like to cover.
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Photo by Seemann on morgueFile.com
Vista Lighting Effect – Courtesy of: Tutorial9
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
Experimental Photomontage by Robert Heinecken
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
Photo by clarita on morgueFile
Grassy Rabbits
Courtesy of The Art of Mass Effect Universe’, 2012
Work by Justin Anderson
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
Example of applied changes
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Only practice will help you learn! Photo by BreonWarwick on morgueFile
Geese in Ameland, Photo by Frans Schouwenburg
A Beautiful Piece by Aerosol found on his Facebook
Photo by clarita on www.morguefile.com
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Massive Attack – The Essential Mix
Setting the grid up.
Concept for Gallery Screnshot
Free Transform and Ctrl – I am loving it!!!
Illustrator unknown – found at: Ephemera – World of Rare Books
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Lines and Gradients- Courtesy of: psdtuts+
Italian movie poster found on Abduzeedo.com
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 – click image for more information and link to her blog
Photo by matthewbridges on morgueFile.com
Based on a photo by delboysafa from morgueFile.com
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Based on photo by hotblack from morgueFile.com
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Photo by hotblack on morgueFile.com
Luminescent Lines – Courtesy of: PSDLearning
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Photo by agathabrown on morgueFile
Good Morning! Photo: wallyir, from: morgueFile.com
Illustration: Jamie McKelvie – Art Brut Record
The Face by drfranken found on ChromoArt.de
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
“Step into my office” Source: The Age, click image for link
Image Source: www.photoshopessentials.com
Work by Jo W
Examples of Output and Display for web-content. Image: live.surveyshack.com
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Custom Shapes and Custom Shape Icon
Source: morgueFile, Photo by matei
Illustration by Kate Miller, found on DzineBlog.com
Image source: Data Center Knowledge
Image from morgueFile by lemai13
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
Photo by omdur on morgueFile
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
Illustration by Jessie Ford, found on DzineBlog.com
Photo by dharder on morgueFiles.com
Constructivism Reference – by Lylah Livingston
Close-up at Fed Square, Federico Viola 2013
What Time is it Now? by King_Bobbles
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Illustration by Jessie Ford, found on DzineBlog.com
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Peace- Swiss International Style Reference – by Maryam Chananeh
Screenshot from What’s Your Story by Joyce Hostyn
He loves OHS! – Photo by Karpati Gabor on morgueFile
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Based on image by hotblack on morgueFile.com – F.Viola
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com
Based on photo by dhester from morgueFile.com
Photo by DTL on morgueFiles
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
Based on photo by xandert found on morgueFile
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Michael Pointing in GTA V – Courtesy of Rockstar
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Couple found at http://frenchbydesign.blogspot.com.au
Photo by mcconnors on morgueFile
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
Photomontage: Amir Ebrahim Photography
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Illustration by Tavis Coburn found on DzineBlog.com
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
Photo by mconnors on morgueFile
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com
Light Streaks – Courtesy of: PhotoshopEssentials
Found at Inc.com
Steel Curves, Image: courtesy of flickr.com, photographer: Margeois.
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Photo by ariadna on morgueFile
Courtesy of The Art of Mass Effect Universe’, 2012
ruthworkx -http://ruthworkx.files.wordpress.com
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Work by Egon Schiele, found at Mom.org
Layers in Photoshop are like a Collage of images stuck on top of each other…
![The concept was used on the German side as well with this 'Auch du sollst beitreten zur Reichswehr' [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss](https://classoffederico.files.wordpress.com/2014/04/world-war-propaganda_auch-du-sollst-beitreten.jpg?w=125&h=159 "world war propaganda_Auch du sollst beitreten")
