Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
Found at Inc.com
Work by Egon Schiele, found at Mom.org
Photo by hotblack on morgueFile.com
Image Source: www.photoshopessentials.com
Layers in Photoshop are like a Collage of images stuck on top of each other…
Photo by matthewbridges on morgueFile.com
Image from morgueFile by lemai13
Courtesy of The Art of Mass Effect Universe’, 2012
Good Morning! Photo: wallyir, from: morgueFile.com
Lines and Gradients- Courtesy of: psdtuts+
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Examples of Output and Display for web-content. Image: live.surveyshack.com
Photo by agathabrown on morgueFile
Illustration by Jessie Ford, found on DzineBlog.com
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
Couple found at http://frenchbydesign.blogspot.com.au
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Italian movie poster found on Abduzeedo.com
Photo by dharder on morgueFiles.com
Work by Jo W
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
What Time is it Now? by King_Bobbles
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Luminescent Lines – Courtesy of: PSDLearning
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 – click image for more information and link to her blog
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
Example of applied changes
Massive Attack – The Essential Mix
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
“Step into my office” Source: The Age, click image for link