C2 – SEO – Week 08

Link to all Weeks     Week 3     Week 4      Week 5     Week 6     Week 7     Week 8

Today’s Class

  • Photoshop Work
  • Assessment 2 – Next term

Photoshop Work

We will use this class to inprove your Photoshop skills and you will be able to work on your website designs for class C1.

Assessment 2: Next Term

Assessment 2 will be conducted next term when you will have a better understanding of how to upload web content.

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C2 – SEO – Week 07

Link to all Weeks     Week 2     Week 3     Week 4      Week 5     Week 6     Week 7

Today’s Class

Assessment 1 – Work

Assessment 1

You will have time to work on assessment 1 in class. I will be available to offer assistance and answer questions.

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C2 – SEO – Week 06

Link to all Weeks     Week 2     Week 3     Week 4      Week 5     Week 6     Week 7

Today’s Class

Assessment 1 – Introduction

Assessment 1

The task will be posted here shortly: C2 – Assessment 1

Assessment 1 will cover these questions:

Instructions:

Develop a detailed SEO recommendation for AntiArt, a Melbourne-based website that retails illustrations, screen prints, lithographs and other Art prints by international, non-established and non-commercial artists and illustrators. The website will have sections based on the different print formats and sections based on the cultural origins of the artists (European, Australian, Aboriginal, Chinese, Indian, Latin American).

Clients need to be able to place orders for specific, unique and numbered art pieces.

The website will be available in English only.

The prints will be stored in Hong Kong and shipped from there. The website will promote Melbourne as the home base.

Please use the Google Search Engine Optimization Starter Guide as a reference.

Create a unique, accurate page title for the home page!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase screen prints!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase art   by European artists!Describe your choice and why it is suitable for   SEO.
How can you write description meta data for a web   page?Create an example in code.
Create a description for each of the 3 pages   above:

  •   Home Page
  •   Page for purchasing Screen Prints
  •   Page for purchasing art by European artists
Give an example of a good URL for the page for   purchasing screen prints!
List a set of keywords you would use for the home   page!
Describe how you can write better anchor text for   links used on the site!  (p16)
Give 3 examples for good anchor text for links   to:

  •   Screen Prints
  •   Art by European Artists
  •   Art by Aboriginal Artists
How can you use heading tags appropriately?Give an example what type of heading to use for   your most important text (eg. Screen Prints) (p20)
How can you use robots.txt effectively? (p21)
How can you guide mobile users accurately? (p26)

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C2 – SEO – Week 05

Link to all Weeks     Week 2     Week 3     Week 4      Week 5     Week 6     Week 7

Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 14 – 19 on your own. This will include information on how to write better anchor text and how to write descriptive alt attributes for images.

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C2 – SEO – Week 04

Link to all Weeks     Week 1     Week 2     Week 3     Week 4      Week 5     Week 6

Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 10 – 13 on your own. We will discuss anything in class that you did not understand. The XML file might be new to you.

On paper: try to create a directory or folder structure for your own website. Allow for a similar amount of folders as in the example on page 10. Do not just copy their names, but create folders that apply to a site of your own (use the examples of what we worked on in class or use something like Juanita’s School of Spanish.

Look up the links in SEO Starter Guide.

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C2 – SEO – Week 01

Link to all Classes     Class 2     Class 3     Class 4      Class 5     Class 6

Today’s Class

  • Introducing each other
  • Introduction to Delivery Format
  • Introduction to the Content
  • In-class Task

Introducing Each Other

Spend 5 minutes interviewing your colleague and another 5 being interviewed. Next introduce the student to the teacher and other students.

Next think about one thing that you have done that no one else has.

Introduction to Delivery Format

The classes will be delivered in 3 hour schedules. The content will be posted on this blog as well as on MyKangan. Tasks, discussions and research will be conducted inside the 3 hour slot and at home.

Assessments:

Important: You need to submit all your assessments on MyKangan. It is your responsibility to follow up due dates and access to MyKangan.

  1. Day 1 Task – this task is a simple comprehension task to establish student participation. (due: after the first class)
  2. Assessment 1 – Research SEO and Web Hosting
  3. Assessment 2

RAE – Research and Exploration or Class of Federico

This blog will be or main form of contact. It will be accessible from anywhere as long as you have internet access.

MyKangan

The unit title for this class will be combined in (the catchy name):

ICA40311-ICTITW4N-ITGEN-2013-ICAWEB413A-OPTIMISE SEARCH ENGINES

As you can see, the titles are long and hard to remember. The easiest is to look at the last segment with the unit code and title.

The unit itself will be structured in the same way, that you have classes listed as Class 1, Class 2, etc and assessments will be listed by title inside an assessment folder.

This is also where you will submit your assessments. You will find hyperlinks with names such as Submit Assessment  1 here.

You can send messages to your teacher and you can leave comments as well. I am always open to suggestions, so please feel free to forward ideas about content or software that you would like to cover.

Any questions?

Introduction to Content

These units will be covered:

Please click on the links and follow the in-class discussion.

In-class Task

Please download the attached Word document and answer the questions. Afterwards upload the file onto MyKangan.

SEO – In-class Task 01

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