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Today’s content:

  • Handout and discussion of Assessment 2 – Logo Design
  • Time to work on Assessment 2

Assessment 2

Design 2 Logo concepts for a business called UCV (United Creative Victoria) an imaginary organisation for Designers of different disciplines of Victoria.

Due Date

22/April 2013 – 5:30pm

Please read all the instructions carefully before completing the assessment task.

Brief

Design 2 Logo concepts for a business called UCV (United Creative Victoria) an imaginary organisation for Designers of different disciplines of Victoria.UCV will be located in Victoria Street, Carlton and will hold events for Graphic Design, Industrial Design, Interior Design, Fashion Design and showcase some local Craft, from jewellery to small artefacts. UCV has a global outlook and would like a design for their logo that is modern and timeless. They would like you to base your concepts on Calibri or Bauhaus 93. Combine the type with a symbol.

Tasks

  1. Write a list of information about your client. What do you know about UCV?
  2. Brainstorm the terms: global outlook, modern and timeless. What do they mean? How could that be described visually? Collect your ideas in form of a mindmap or brainstorm.
  3. Sketch concepts for your logo on a minimum of 6 A4 pages (3 A4 pages per typeface). Draw symbols and icons that you could use as inside shapes to cut out of the main letter shapes. Scan your pages.
  4. Select your strongest ideas of your sketches and develop them in Adobe Illustrator. Have 3 versions per concept. Present each concept on an A4 pages (a page for each typeface).

Upload the file on MyKangan. Thank you!

CertIV_PGA_Type_Assessm2

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Menu of Yong Green Food , Fitzroy, MelbournePhoto: F. Viola
Menu of Yong Green Food , Fitzroy, Melbourne
Photo: F. Viola

Today’s content:

  • Handout and discussion of Assessment 1 – Typographic Collection
  • Time to work on Assessment 1

Assessment 1

You will need to produce a typographic  collection in digital format.

Due Date

15/April 2013 – 5:30pm

Format

The format can be a PowerPoint presentation, a Word document (saved as a PDF), an interactive PDF created in Adobe Acrobat or InDesign or a Website (created from HTML coding, Adobe DreamWeaver or in Adobe Bridge).

You will also need to supply a separate folder by name fonts with 8 font files.

Upload the file on MyKangan. This link will go active by Easter Monday.

Content

The content for your collection needs to include digital documentation (digital photographs, scans, font files and Illustrator-based EPS).

  • 5 photographs of different display types – retails signs
    A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
  • 5 images of interesting layouts (photos, scans, downloads). These could be from magazine, book covers, restaurant or cafe menus, or websites (screen shots of the webpage that appeals to you or of home page).
    A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
  • 5 photographs of product labels (this may include Ladies’ Cosmetics brands, in the higher price bracket and prestigious, Sport clothing brand for ball sports, to be used on shirts, pants, socks and shoes, Brand of healthy food products from sustainable ethical plantations with a fair trade commitment, bottle labels on wine, French champagne, boutique beer, etc)
    A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
  • 5 logos (digital format, GIF, JPEG, PNG, EPS, they can be found online or scans from books)
    A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
  • 5 film titles according to genre (scans or photos of movie posters, downloaded files from the internet), from these genres:
    • Wild West movie title
    • Sci-Fi movie or book title
    • Film Noir film title
    • Zombie titles
  • 5 type choice for themes (scans or photos of movie posters, downloaded files from the internet)
    • for a Wedding Day or Wedding Invite
    • for Children’s books, toys, games
  • A list of 8 fonts in the font and attached Font Files in a separate folder by the name fonts (chose your fonts on http://www.dafont.com)
    • 2 Sans Serif Fonts
    • 2 Serif Fonts
    • 2 Fonts that you really like
    • 2 good display fonts for signage

Tips for Assessment

Try some of the links supplied in Links for Learning and Links to Inspire You, particularly Dzine Blog and search for logo designs there. You might want to look at Mashable or Communication Arts and use either of their search boxes.

Use a program that you feel comfortable with.

Advertisement on Banner, Brunswick, MelbournePhoto: F. Viola
Advertisement on Banner, Brunswick, Melbourne
Photo: F. Viola

How to Install a Font on Your Computer

Italian movie poster found on Abduzeedo.com
Italian movie poster found on Abduzeedo.com

Installing fonts has been easy with Macs in the past, and has become very user-friendly with Windows 7 as well. If you use earlier versions of Windows you should be able to drag and drop (the destination folder is called Fonts and is located on the C-drive: C:\Windows\Fonts).

I recommend to get free fonts from www.dafont.com Visit this tutorial to learn how to Install Fonts in Mac OS X  and how to Install Fonts in Windows 7.