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Today’s Class

  • Photoshop Work
  • Assessment 2 – Next term

Photoshop Work

We will use this class to inprove your Photoshop skills and you will be able to work on your website designs for class C1.

Assessment 2: Next Term

Assessment 2 will be conducted next term when you will have a better understanding of how to upload web content.

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Today’s Class

Assessment 1 – Work

Assessment 1

You will have time to work on assessment 1 in class. I will be available to offer assistance and answer questions.

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Today’s Class

Assessment 1 – Introduction

Assessment 1

The task will be posted here shortly: C2 – Assessment 1

Assessment 1 will cover these questions:

Instructions:

Develop a detailed SEO recommendation for AntiArt, a Melbourne-based website that retails illustrations, screen prints, lithographs and other Art prints by international, non-established and non-commercial artists and illustrators. The website will have sections based on the different print formats and sections based on the cultural origins of the artists (European, Australian, Aboriginal, Chinese, Indian, Latin American).

Clients need to be able to place orders for specific, unique and numbered art pieces.

The website will be available in English only.

The prints will be stored in Hong Kong and shipped from there. The website will promote Melbourne as the home base.

Please use the Google Search Engine Optimization Starter Guide as a reference.

Create a unique, accurate page title for the home page!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase screen prints!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase art   by European artists!Describe your choice and why it is suitable for   SEO.
How can you write description meta data for a web   page?Create an example in code.
Create a description for each of the 3 pages   above:

  •   Home Page
  •   Page for purchasing Screen Prints
  •   Page for purchasing art by European artists
Give an example of a good URL for the page for   purchasing screen prints!
List a set of keywords you would use for the home   page!
Describe how you can write better anchor text for   links used on the site!  (p16)
Give 3 examples for good anchor text for links   to:

  •   Screen Prints
  •   Art by European Artists
  •   Art by Aboriginal Artists
How can you use heading tags appropriately?Give an example what type of heading to use for   your most important text (eg. Screen Prints) (p20)
How can you use robots.txt effectively? (p21)
How can you guide mobile users accurately? (p26)

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Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 14 – 19 on your own. This will include information on how to write better anchor text and how to write descriptive alt attributes for images.

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Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 10 – 13 on your own. We will discuss anything in class that you did not understand. The XML file might be new to you.

On paper: try to create a directory or folder structure for your own website. Allow for a similar amount of folders as in the example on page 10. Do not just copy their names, but create folders that apply to a site of your own (use the examples of what we worked on in class or use something like Juanita’s School of Spanish.

Look up the links in SEO Starter Guide.

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Today’s Class

Today’s class will focus on SEO – Search Engine Optimisation:

  • Revisit basic HTML Structure
  • Online Editors
  • Google Search Engine Optimisation Starter Guide
  • Homework
  • Feedback

Revisiting Basic HTML Structure

I would like  to revisit basic HTML elements and foremost how a HTML document is structured.

Who would like to have a go at describing the overall built-up or anatomy of a HTML document? Think of it as in the anatomy of a human. Actually, we will do this as a team on the whiteboard.

Let us see if you can reconstruct a HTML document on the whiteboard. Use the correct syntax and apply as much as you remember from the previous class. Use the correct script and placement for the different elements.

If you missed this class and are just following it online, please attempt writing down HTML code (use the h and p tags and sample text) without the aid of W3Schools or your notes and see how much you remember. Then, correct it and place it as a comment on this post!

Online Editors

W3Schools editor: Tryit!Editor

Another useful online editor: Real-time HTML editor

The Offline Coder App is a good offline editor available as an app for the I-Pad and I-Phone. You can edit HTML, JavaScript and CSS and view the results in a preview. See the screen shot below:

Screenshot of Offline Coder App for I-Pad and I-Phone.
Screenshot of Offline Coder App for I-Pad and I-Phone.

Google Search Engine Optimisation Starter Guide

Last week’s homework was to open the links on page 5 (at the bottom) and read page 6: Make use of the “description” meta tag. Who has done it (and do not lie to me, I can smell a lie from 10 metres…) 😉

We will continue working  through the Google Search Engine Optimisation Guide. We will continue working through it in class:

  • Make use of the “description” meta tag (pages 6-7)
  • Improve the structure of your URLs (pages 8-9)

If you missed the class try to work through the sections on your own.

In class we created an example for the decription meta tag as suggested in the Google Search Engine Optimization Guide based on the fictional website for JSS – Juanita’s School of Spanish. We used the TryIt Editor – use this link and recreate the page as seen in the screen print below.

Snippet Example created in Tryit Editor with Description Meta Tag
Snippet Example created in Tryit Editor with Description Meta Tag

Homework

Make sure to practice writing a HTML document including a DOCTYPE declaration, html element with nested head and body element.

Learn the correct code for Meta tags:

<meta name=”keywords” content=”place keywords in here separated by commas“>

<meta name=”description” content=”write a description in here“>

<meta name=”author” content=”place the name of the author in here“>

Re-read the pages 3-9 of the Google Search Engine Optimization Guide and use the provided links to further your understanding.

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