Handout and discussion of Assessment 2 – Logo Design
Time to work on Assessment 2
Design 2 Logo concepts for a business called UCV (United Creative Victoria) an imaginary organisation for Designers of different disciplines of Victoria.
22/April 2013 – 5:30pm
Please read all the instructions carefully before completing the assessment task.
Design 2 Logo concepts for a business called UCV (United Creative Victoria) an imaginary organisation for Designers of different disciplines of Victoria.UCV will be located in Victoria Street, Carlton and will hold events for Graphic Design, Industrial Design, Interior Design, Fashion Design and showcase some local Craft, from jewellery to small artefacts. UCV has a global outlook and would like a design for their logo that is modern and timeless. They would like you to base your concepts on Calibri or Bauhaus 93. Combine the type with a symbol.
Write a list of information about your client. What do you know about UCV?
Brainstorm the terms: global outlook, modern and timeless. What do they mean? How could that be described visually? Collect your ideas in form of a mindmap or brainstorm.
Sketch concepts for your logo on a minimum of 6 A4 pages (3 A4 pages per typeface). Draw symbols and icons that you could use as inside shapes to cut out of the main letter shapes. Scan your pages.
Select your strongest ideas of your sketches and develop them in Adobe Illustrator. Have 3 versions per concept. Present each concept on an A4 pages (a page for each typeface).
Handout and discussion of Assessment 1 – Typographic Collection
Time to work on Assessment 1
You will need to produce a typographic collection in digital format.
15/April 2013 – 5:30pm
The format can be a PowerPoint presentation, a Word document (saved as a PDF), an interactive PDF created in Adobe Acrobat or InDesign or a Website (created from HTML coding, Adobe DreamWeaver or in Adobe Bridge).
You will also need to supply a separate folder by name fonts with 8 font files.
Upload the file on MyKangan. This link will go active by Easter Monday.
The content for your collection needs to include digital documentation (digital photographs, scans, font files and Illustrator-based EPS).
5 photographs of different display types – retails signs A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
5 images of interesting layouts (photos, scans, downloads). These could be from magazine, book covers, restaurant or cafe menus, or websites (screen shots of the webpage that appeals to you or of home page). A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
5 photographs of product labels (this may include Ladies’ Cosmetics brands, in the higher price bracket and prestigious, Sport clothing brand for ball sports, to be used on shirts, pants, socks and shoes, Brand of healthy food products from sustainable ethical plantations with a fair trade commitment, bottle labels on wine, French champagne, boutique beer, etc) A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
5 logos (digital format, GIF, JPEG, PNG, EPS, they can be found online or scans from books) A paragraph of text describing two or more of your choices. Describe the purpose and what appealed to you (colour, shape, legibility)! Who might be the target audience?
5 film titles according to genre (scans or photos of movie posters, downloaded files from the internet), from these genres:
Wild West movie title
Sci-Fi movie or book title
Film Noir film title
5 type choice for themes (scans or photos of movie posters, downloaded files from the internet)
for a Wedding Day or Wedding Invite
for Children’s books, toys, games
A list of 8 fonts in the font and attached Font Files in a separate folder by the name fonts (chose your fonts on http://www.dafont.com)
2 Sans Serif Fonts
2 Serif Fonts
2 Fonts that you really like
2 good display fonts for signage
Tips for Assessment
Try some of the links supplied in Links for Learning and Links to Inspire You, particularly Dzine Blog and search for logo designs there. You might want to look at Mashable or Communication Arts and use either of their search boxes.
Use a program that you feel comfortable with.
How to Install a Font on Your Computer
Installing fonts has been easy with Macs in the past, and has become very user-friendly with Windows 7 as well. If you use earlier versions of Windows you should be able to drag and drop (the destination folder is called Fonts and is located on the C-drive: C:\Windows\Fonts).
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Light Streaks – Courtesy of: PhotoshopEssentials
Screenshot from What’s Your Story by Joyce Hostyn
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Photo by frenchbyte on morgueFile
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Photo by hotblack on morgueFile.com
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Experimental Photomontage by Robert Heinecken
Close-up at Fed Square, Federico Viola 2013
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
Illustration by Tavis Coburn found on DzineBlog.com
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)