C2 – SEO – Week 08

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Today’s Class

  • Photoshop Work
  • Assessment 2 – Next term

Photoshop Work

We will use this class to inprove your Photoshop skills and you will be able to work on your website designs for class C1.

Assessment 2: Next Term

Assessment 2 will be conducted next term when you will have a better understanding of how to upload web content.

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C2 – SEO – Week 07

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Today’s Class

Assessment 1 – Work

Assessment 1

You will have time to work on assessment 1 in class. I will be available to offer assistance and answer questions.

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C2 – SEO – Week 06

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Today’s Class

Assessment 1 – Introduction

Assessment 1

The task will be posted here shortly: C2 – Assessment 1

Assessment 1 will cover these questions:

Instructions:

Develop a detailed SEO recommendation for AntiArt, a Melbourne-based website that retails illustrations, screen prints, lithographs and other Art prints by international, non-established and non-commercial artists and illustrators. The website will have sections based on the different print formats and sections based on the cultural origins of the artists (European, Australian, Aboriginal, Chinese, Indian, Latin American).

Clients need to be able to place orders for specific, unique and numbered art pieces.

The website will be available in English only.

The prints will be stored in Hong Kong and shipped from there. The website will promote Melbourne as the home base.

Please use the Google Search Engine Optimization Starter Guide as a reference.

Create a unique, accurate page title for the home page!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase screen prints!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase art   by European artists!Describe your choice and why it is suitable for   SEO.
How can you write description meta data for a web   page?Create an example in code.
Create a description for each of the 3 pages   above:

  •   Home Page
  •   Page for purchasing Screen Prints
  •   Page for purchasing art by European artists
Give an example of a good URL for the page for   purchasing screen prints!
List a set of keywords you would use for the home   page!
Describe how you can write better anchor text for   links used on the site!  (p16)
Give 3 examples for good anchor text for links   to:

  •   Screen Prints
  •   Art by European Artists
  •   Art by Aboriginal Artists
How can you use heading tags appropriately?Give an example what type of heading to use for   your most important text (eg. Screen Prints) (p20)
How can you use robots.txt effectively? (p21)
How can you guide mobile users accurately? (p26)

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C2 – SEO – Week 05

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Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 14 – 19 on your own. This will include information on how to write better anchor text and how to write descriptive alt attributes for images.

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C2 – SEO – Week 04

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Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 10 – 13 on your own. We will discuss anything in class that you did not understand. The XML file might be new to you.

On paper: try to create a directory or folder structure for your own website. Allow for a similar amount of folders as in the example on page 10. Do not just copy their names, but create folders that apply to a site of your own (use the examples of what we worked on in class or use something like Juanita’s School of Spanish.

Look up the links in SEO Starter Guide.

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