Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
This project below is used as part of a Media III project for a VCAL and VETiS group.
Develop a Campaign to Raise Awareness for an Endangered Species
Today we will look at a fictional project that you could easily turn into a real-world scenario: you will develop the outline of a Awareness campaign of an endangered species.
Step 1 – Research
First reseach what species are endangered. Spend 40 mins in class on the research. Collect your research in a digital format (Word or PowerPoint are fine). Why is the species endangered? What are the reasons?
You want to collect some information about the type of animal, its habitat and living conditions.
Look for data such as:
number of wild animals of that species
a figure to compare it to (eg in 1990 there were about 240,000, in 2009 there are an estimated 12,000 left.)
Step 2 – Create a Concept for a Fundraiser
Brainstorm a number of ideas for fundraisers or awareness raisers and platforms that could be used for this purpose. A platform could be an online platform, such as a Social Media Site, or a magazine or other printed medium (poster).
Chose one main idea and describe it in your own words (include in your document).
Step 3 – Create a Visual for the Campaign
Create a basic visual, a flyer, poster, postcard or similar a banner that could be used on a website.
Include: A slogan, and three or more images.
When it comes to a slogan, I want to really dig deep and brainstorm ideas for a slogan. You want to consider
the plight, the struggle of the animal species and reflect that in that slogan as well as
the target audience that you are trying to reach – who do you want to reach?
the outcome that you are aiming for (eg Getting people to support an organisation with funds or sign a petition to a politician, or simply to learn and realise what is happening)
Upload Step 1 and 2 as pasted text here as a comment. Include your full name.
This site is very useful in the context of a campaign:
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
Photo by Seemann on morgueFile.com
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Geese in Ameland, Photo by Frans Schouwenburg
Michael Pointing in GTA V – Courtesy of Rockstar
Photo by dharder on morgueFiles.com
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Based on a photo by delboysafa from morgueFile.com
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Luminescent Lines – Courtesy of: PSDLearning
Illustrator unknown – found at: Ephemera – World of Rare Books
What Time is it Now? by King_Bobbles
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Based on image by hotblack on morgueFile.com – F.Viola
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
Peace- Swiss International Style Reference – by Maryam Chananeh
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Photo by matthewbridges on morgueFile.com
Setting the grid up.
Italian movie poster found on Abduzeedo.com
Photo by agathabrown on morgueFile
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Illustration by Jessie Ford, found on DzineBlog.com
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Photo by clarita on morgueFile
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
A Beautiful Piece by Aerosol found on his Facebook
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Free Transform and Ctrl – I am loving it!!!
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Illustration by Kate Miller, found on DzineBlog.com