We will continue working on a Social Media Campaign for an Endangered Species. See previous class: Endangered Species Campaign.
Today’s Content
We will commence with drawing exercises
Creative Thinking Techniques
We will then be introduced to a method to plan a Successful Social Media Campaign
Drawing Techniques
Take an A4 sheet of paper and draw a series of 20 cicrles – keep your wrist relaxed, try not to rush it and focus on the continuous movement.
Draw 5 series of 6 circles inside circles – start either from the inside or draw the outside circle first and move inward.
Draw 20 ellipses.
Draw 5 series of 6 ellipses inside ellipses.
Draw a 2 series of 6 circles that gradually turn into ellipses by reducing the height.
Draw a 2 series of 6 circles that gradually turn into ellipses by reducing the width.
Draw 20 straight lines from one side of the paper to the other. Try to use the long side.
Last draw 10 squares with 5 squares inside.
Add your names to the paper and scan to my email with this title: Sketching_Exercise_yourname.
Your Task
Your Task:
Brainstorm ideas for a Social Media Campaign:
Think of a Social Media Campaign that can help an endangered species. (Look at our previous class. Now think how you could make a difference or:
What could you do to make a difference? What would be the outcome and improvement for the animal? Let us brainstorm this point.
Pick your best ideas and measure them against the 8 characteristics below: How to Develop a Successful Social Media Campaign
Write it up in Word and hand in by the end of next class (28/8/13).
Creative Thinking Techniques
Use a traditional brainstorm to develop your ideas to questions like
What would be the outcome or improvement for the animal?
What could we do to reach the audience? Click here to find out how to do a traditional brainstorm.
Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Instructions
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
This project below is used as part of a Media III project for a VCAL and VETiS group.
Develop a Campaign to Raise Awareness for an Endangered Species
Today we will look at a fictional project that you could easily turn into a real-world scenario: you will develop the outline of a Awareness campaign of an endangered species.
Step 1 – Research
First reseach what species are endangered. Spend 40 mins in class on the research. Collect your research in a digital format (Word or PowerPoint are fine). Why is the species endangered? What are the reasons?
You want to collect some information about the type of animal, its habitat and living conditions.
Look for data such as:
number of wild animals of that species
a figure to compare it to (eg in 1990 there were about 240,000, in 2009 there are an estimated 12,000 left.)
Step 2 – Create a Concept for a Fundraiser
Brainstorm a number of ideas for fundraisers or awareness raisers and platforms that could be used for this purpose. A platform could be an online platform, such as a Social Media Site, or a magazine or other printed medium (poster).
Chose one main idea and describe it in your own words (include in your document).
Step 3 – Create a Visual for the Campaign
Create a basic visual, a flyer, poster, postcard or similar a banner that could be used on a website.
Include: A slogan, and three or more images.
When it comes to a slogan, I want to really dig deep and brainstorm ideas for a slogan. You want to consider
the plight, the struggle of the animal species and reflect that in that slogan as well as
the target audience that you are trying to reach – who do you want to reach?
the outcome that you are aiming for (eg Getting people to support an organisation with funds or sign a petition to a politician, or simply to learn and realise what is happening)
Upload Step 1 and 2 as pasted text here as a comment. Include your full name.
Links
This site is very useful in the context of a campaign:
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 – click image for more information and link to her blog
“Step into my office” Source: The Age, click image for link
Photo by hotblack on morgueFile.com
Photomontage: Amir Ebrahim Photography
Illustrator unknown – found at: Ephemera – World of Rare Books
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Screenshot from What’s Your Story by Joyce Hostyn
Photo by frenchbyte on morgueFile
Courtesy of The Art of Mass Effect Universe’, 2012
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Photo by mconnors on morgueFile
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Found at Inc.com
Grassy Rabbits
Image from morgueFile by lemai13
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
Peace- Swiss International Style Reference – by Maryam Chananeh
Work by Justin Anderson
Geese in Ameland, Photo by Frans Schouwenburg
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
He loves OHS! – Photo by Karpati Gabor on morgueFile
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Luminescent Lines – Courtesy of: PSDLearning
Photo by DTL on morgueFiles
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
The Face by drfranken found on ChromoArt.de
A Beautiful Piece by Aerosol found on his Facebook
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Based on a photo by delboysafa from morgueFile.com
Custom Shapes and Custom Shape Icon
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Experimental Photomontage by Robert Heinecken
Layers in Photoshop are like a Collage of images stuck on top of each other…
Photo by clarita on morgueFile
Steel Curves, Image: courtesy of flickr.com, photographer: Margeois.
Light Streaks – Courtesy of: PhotoshopEssentials
Illustration by Jessie Ford, found on DzineBlog.com
Based on photo by hotblack from morgueFile.com
Illustration by Tavis Coburn found on DzineBlog.com
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com
Illustration: Jamie McKelvie – Art Brut Record
Work by Egon Schiele, found at Mom.org
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Couple found at http://frenchbydesign.blogspot.com.au
Illustration by Kate Miller, found on DzineBlog.com
Concept for Gallery Screnshot
Massive Attack – The Essential Mix
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
Based on image by hotblack on morgueFile.com – F.Viola
Photo by matthewbridges on morgueFile.com
Setting the grid up.
Michael Pointing in GTA V – Courtesy of Rockstar
Work by Jo W
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Photo by mcconnors on morgueFile
ruthworkx -http://ruthworkx.files.wordpress.com
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Image Source: www.photoshopessentials.com
Courtesy of The Art of Mass Effect Universe’, 2012
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Photo by agathabrown on morgueFile
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
Good Morning! Photo: wallyir, from: morgueFile.com
Photo by Seemann on morgueFile.com
Source: morgueFile, Photo by matei
Photo by ariadna on morgueFile
Examples of Output and Display for web-content. Image: live.surveyshack.com
Photo by omdur on morgueFile
Jenga, photo courtesy of: Design-Crit.com
What Time is it Now? by King_Bobbles
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
Based on photo by dhester from morgueFile.com
Lines and Gradients- Courtesy of: psdtuts+
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Vista Lighting Effect – Courtesy of: Tutorial9
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Photo by clarita on www.morguefile.com
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Italian movie poster found on Abduzeedo.com
Illustration by Jessie Ford, found on DzineBlog.com
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
Image source: Data Center Knowledge
Only practice will help you learn! Photo by BreonWarwick on morgueFile
Constructivism Reference – by Lylah Livingston
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com