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Today’s Class

  • Discuss Assessment 2
  • Inspirations for Tables of Content
  • Feedback

Assessment 2

You can work on Assessment 2 in class and I will help with questions:

Assessment 2 Multimedia Production

Below is an example of the Multimedia Production Cycle:

Multimedia Production Cycle - This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com

Inspirations for Tables of Content

Below are some ideas for a table of content. You can always go for a traditional table of content or do something more exciting.

Make sure that the information is easy to find. A good design is one that is easy to understand. This should not stop you from making it fun though.

Some of the images can be found at this good compilation of table of content designs: Smashing Magazine – Table of Content: Creative Examples.

Colourful Table of Content - Ribbons in Primary Colours - found at: LifeBlue.com
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Text and Shapes - This design lends itself to an interactive use - found at: Klafferty.com
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
Text-based Table of Content - Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Text and Shapes - This design lends itself to an interactive use - found at: Smashing Magazine (click image for inspiring article on table of content design)
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Table of Content from Textbook - This design lends itself to an interactive use - found at: Smashing Magazine (click image for inspiring article on table of content design)
Table of Content from an old Textbook – This design lends itself to an interactive use, the bird silhouettes could get highlighted when touched – found at: Smashing Magazine (click image for inspiring article on table of content design)
Fruity Design - This is great for a menu, very appetizing thumbnails - found at: WeddingPhotography.com
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com.ph
Colours, Numbers and Boxes - very happy and alive, personally I do not like the distortion of the word content - found at: Flickr
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
Typographic with Colours and Photos - The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com

Feedback

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Link to all Classes     Class 2     Class 3    Class 4      Class 5     Class 6       Class 7

Today’s Class

  • Work on Assessment 1
  • Compare the Completed Experience Planner
  • Inspirations for Layout
  • InDesign Workshop
  • Assessment 2
  • Feedback
A Clean and Beautiful Layout for a Portfolio by Graphic Designer Derek Chan. Source: Computer Arts Projects- Issue 153, 2011, Design for the Web
A Clean and Beautiful Layout for a Portfolio by Graphic Designer Derek Chan. Source: Computer Arts Projects- Issue 153, 2011, Design for the Web

Work on Assessment 1

You will work on Assessment 1 in class for the first 2 hours. You should be close to completion and hopefully be able to complete Assessment 1 by the end of class.

Compare the Completed Experience Planner

Use the attached experience planner, that we completed in class based on the CentreLink experience: Experience Planner- filled in partly after class 04.

Use it to help you create an experience planner for the event PDF that you are creating. This will give you the ability to focus on fixing negative experiences and planning for a positive experience with a product or service.

Inspirations for Layouts

Inspirations for layouts can be found at various places:

  • Creative Hotlist this site has a large selection of solid design ideas. You will find many design concepts that are inspiring to look at and are complete as a work.
  • Born Book is a beautiful and inspiring interactive PDF document.
  • Issuu is a site that allows you to publish your work and you can find a large number of publications there.
  • Lonny is the website of the Lonny Magazine, a online home decor magazine that highlights inspiring interiors, innovative designers, and the latest things to buy for interiors. Their online interactive magazines are good examples of interactive PDFs and layouts.

More example of interactive PDFs (posted last week): Adobe Magazine, Font Magazine, Know-It-All Guidebook to King West, Vektoria Magazine, Blanket Magazine Revolution Art Magazine, Revolution Art Issue 40,

Swiss travel poster from 1934 by Herbert Matter - Source: http://swisstype.wordpress.com/work/
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/

Look at art styles and movements for layout ideas:

'For Great Road Trips: Switzerland' Poster by Herbert Matter in (Swiss) International Style -  Source: http://swisstype.wordpress.com/work/
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/

InDesign Workshop

This InDesign workshop will look at the creation of interactive buttons.

The workshop will be held in class.

Check for updates!

Assessment 2

To be handed out. Check for updates within the next hours.

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Link to all Classes     Class 1     Class 2     Class 3     Class 4     Class 5     Class 6

Today’s Class

  • Assessment 1
  • Discuss Assessment 1
  • Feedback

Assessment 1

Assessment 1 is a planning assessment. Your focus will be on creating an interactive PDF for an event of your choice. Assessment 2 will then focus on the creation of the interactive PDF. We will go through the steps of creating the interactive PDF in the next 2 weeks.

Assessment 1 MM Production The Event

Below is an example of the Experience Planner completed in class: Experience Planner- filled in partly after class 04.

Discuss Assessment 1

Assessment 1 requires of you to plan an interactive PDF for an event of your choice. Assessment 1 will not require for you to create this interactive PDF, you will just plan for it.

Example of interactive PDFs: Adobe Magazine, Font Magazine, Know-It-All Guidebook to King West, Vektoria Magazine, Blanket Magazine Revolution Art Magazine, Revolution Art Issue 40,

Ideas for Events, Style and Feel

Look at the text for class 5 for ideas for events: Multimedia Production – Class 4

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Link to all Classes     Class 1     Class 2     Class 3    Class 4      Class 5     Class 6

Today’s Class

  • Compare the Completed Experience Planner
  • Discuss Assessment 1
  • Homework for Assessment 1
  • Feedback

Compare the Completed Experience Planner

Attached is our experience planner, that we completed in class based on the CentreLink experience: Experience Planner- filled in partly after class 04.

Just to clarify, the idea with this experience planner is to have a more detailed look at the actual experience of a customer or user. This will give you the ability to focus on fixing negative experiences and planning for a positive experience with a product or service.

Discuss Assessment 1

Assessment 1 requires of you to plan an interactive PDF for an event of your choice. Assessment 1 will not require for you to create this interactive PDF, you will just plan for it.

Interactive PDFs and apps are good ways to promote events. We will focus on the creation of an interactive PDF in this class. Events can be promoted with style in this format. It allows for the promotion of the event and sponsors. Links to websites, addresses, phone numbers, embedded videos, there are a lot of options to include hypermedia elements in a PDF.

Example of interactive PDFs: Adobe Magazine, Font Magazine, Know-It-All Guidebook to King West, Vektoria Magazine, Blanket Magazine Revolution Art Magazine, Revolution Art Issue 40,

Ideas for Events

In class we discussed ideas for events:

  • Parties
  • Film Festivals (MIFF, French Film Festival, German Film Festival, Italian Film Festival, …)
  • Food Festivals (Melbourne Food and Wine Festival, Festivale, Tasting Australia, Great Barrier Feast, …)
  • Music Festivals (Stereosonic, Summadayze, Big Day Out, Soundwave, …)
  • Sport Events (Skateboard Event, Football World Cup 2014 in Brazil, Olympics, Melbourne Cup, …)
  • Health Events
  • Holiday Resorts (for tourists)
  • Fashion Week
  • Cultural Festival (Phil Fest)

Ideas for the Style, Look and Feel

To set yourself apart from the rest it is important to create work that is visually inspiring and in a style that appeals to the right target audience, but that is also within the spirit of time or contemporary. Be careful not to create the same old and to do something that you were inspired to by a software tutorial. The result would be most likely boring.

Look at contemporary design ideas and influences. Start your search in my links: Links to Inspire You (at the right side of this blog) include links to sites such as:

Each of these sites is filled with great inspirational designs! Use their Search tabs to access their databases.

Post on Retro Style Graphics on www.dzineblog.com - click image for link
Post on Retro Style Graphics on http://www.dzineblog.com – click image for link

Other ways to find inspirational designs and contemporary graphics

Look for the works of contemporary graphic artists and designers:

Jamie McKelvie

Jamie has a comic artist and illustrator. His works are interesting plays on figure/ground relationship (or positive and negative space).

If you look at the illustration below, her body is very abstract and basically just made up of a number of diagonal lines. Her shoulder and upper body are shown in shape, but towards the lower end of the shirt the lines are just left unfinished. I find this an interesting treatment and the illustration appeals.

The star in the top right is a cutout of the the diagonal lines, which are already very dynamic. The title has been highly stylised. The texture has an aged, scratched finish and the arrangement of the type is very interesting, it looks like display type used in a shop front.

Illustration: Jamie McKelvie - Suburban Glamour Comic Series
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Illustration: Jamie McKelvie - Art Brut Record
Illustration: Jamie McKelvie – Art Brut Record – Found at McKelvie’s Flickr account (click image)

Children’s Book Illustrations

There are many different styles of children’s book illustrations. One thing they all have in common is their target audience: children. That is what makes them so unique and often you can sense a desire in the illustrator to add a lot of story telling qualities and depth to the characters.

The interesting thing about children’s books as a source of inspiration is that you can search by designer or era.

You might be surprised that iconic graphic designer Saul Bass illustrated a children’s book. ‘Henri’s Walk to Paris’ was published in 1962 and if you look at the pages you will recognise the style of Bass. I strongly believe that children should be exposed to good graphic design ideas. I don’t mean the theory, but the children’s book should be inspiring. Below are some pages from ‘Henri’s Walk to Paris’.

From 'Henri's Walk to Paris' 1962 - children's book by Saul Bass Found at: Brainpickings.org
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
From 'Henri's Walk to Paris' 1962 - children's book by Saul Bass Found at: Brainpickings.org
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org

The Street Art of Jef Aerosol

A Beautiful Piece by Aerosol found on his Facebook
A Beautiful Piece by Aerosol found on his Facebook

Look at GUI Design Trends:

There is a clear move towards touch interfaces, due to tablets and other mobile trends. This can be seen in the Windows 8 Metro interface and latest trends in the Xbox 360 interface.

Windows 8 Metro Interface - Courtesy of www.geeky-gadgets.com
Windows 8 Metro Interface – Courtesy of http://www.geeky-gadgets.com
Xbox 360 GUI - Courtesy of www.engadget.com
Xbox 360 GUI – Courtesy of http://www.engadget.com

Google Search for Contemporary Graphics:

Google Search for Contemporary Graphics
Google Search for Contemporary Graphics

Google Search for Retro Futurism:

Retro Futurism - Click the image for a Google Search

Search for specific events – example Stereosonic

Stereosonic 2011
Stereosonic 2011

Search for specific technique: Photomontage

Artform that became extremely popular in the early 20th Century. Particularly popular in German Expressionism and Dadaism. Click the images for links to the original images or sites:

Photomontage: Amir Ebrahim Photography

Photomontage: Amir Ebrahim Photography

Massive Attack - The Essential Mix

Massive Attack – The Essential Mix

Homework for Assessment 1

Please complete the tasks below for next class:

  1. Pick an Event
  2. Find 10+ images for a style/feel that you like for the interactive PDF
  3. Write down events + locations for the event (relevant to your event)
    • eg: Skateboard Week
      • events
      • shops
      • cafes
      • parks
      • map

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Link to all Classes     Class 1     Class 2     Class 3     Class 4      Class 5     Class 6

Today’s Class

  • Sorry, I will not be able to run this class in front of you. I did get very sick late last week and it is still holding on. As a result today’s class will be a pure online class.
  • Designing a Holistic Customer Experience
  • Completing last week’s Experience Planner
  • Design the experience for a product of your choice
  • Feedback

I WILL POST THIS AT 7:30AM AND POST UPDATES THROUGH THE DAY WITH MORE DETAILED EXPLANATIONS

Designing a Holistic Customer Experience

Let us recapture some of last class:

  • When we plan for a multimedia production (or any type of production really) we should plan with the customer or user experience in mind. This means that we actually design the playground for the customer experience.
  • Good design tells a story!
  • What story will your design tell?

Completing Last Week’s Experience Planner

Please complete last week’s experience planner: Class-02-task – filled in partly after class 02.

Design the Experience for a Product of Your Choice

Now, try to apply the Experience Planner to a new product.

The new product can be a website: so, imagine a new website. Write down a few facts: name and purpose (be descriptive for the purpose), service/product (what will the user get from it), other aspects.

Apply the experience planner to this website! Give it a fair shot and complete all points! Take your time to do this and do not rush it like a task that is annoying, but savor it like a task that anticipates the pleasures that your future users will have.

Use the same template.

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Link to all Classes     Class 1     Class 2     Class 3     Class 4      Class 5     Class 6

Today’s Class

  • Multimedia Planning
    • Looking at Our Own Experiences
    • Collective Experiences
    • What to Plan With
  • SlideShare Presentation by Joyce Hostyn
  • In-class Task

Multimedia Planning

Let us start by having a look of this excerpt of a planning meeting:

‘GRANTED subject to the following condition(s):

1. The development must be begun not later than the expiration of three years beginning with the date of this permission.

REASON: Required to be imposed pursuant to Section 91 of the Town and Country Planning Act 1990.

2. The permission shall relate to the development as shown on Plan Drawing No’s 001 – Scale 1:500, 001 – Scale 1:2500 and the plan entitles Overalls/Planning CF20.

REASON: For the avoidance of doubt and to ensure that the development is carried out in accordance with the submitted plans.

3. This permission shall be implemented in accordance with the proposal as amended by letter and plan received on the 25th of February 2013.

REASON: For the avoidance of doubt since the proposal was the subject of agreed amendments.

4. This permission shall expire after 25 years following the date that electricity generated from the turbine is first connected to the grid. The Local Planning Authority shall be notified of such date in writing not later than one month from the making of such connection. After this 25-year period, the structure 66 hereby authorised shall be removed from the site and the land reinstated to its former condition to the satisfaction of the Local Planning Authority unless the Local Planning Authority has granted a further permission for this development.

REASON: In order to prevent the structure remaining on site after its use has terminated, in the interests of the visual amenity of the area and in order to avoid conflict with the Local Planning Authority’s control of development within the open countryside. In accordance with the guidance contained within the NPPF, Policies G1, ENV3, ENV25 and ENV26 of the Districtwide Local Plan, Policies DMG1, DME2 and DME5 and Key Statements EN2 and EN3 of the Regulation 22 Submission Draft Ribble Valley Core Strategy.

5. Within 12 months of the cessation of electricity generation, or if the turbine ceases to be operational for a continuous period of 6 months, the turbine and mast shall be removed and the land restored to its former condition, to the satisfaction of the Local Planning Authority.

ARE YOU ASLEEP YET?

Most planning processes and planning meetings are one of the boring moments in the life of a professional. Why is that? I believe there are a few reasons:

  • incompetence
  • lack of passion
  • no direction
  • no understanding of the product
  • no concept of the target audience
  • no concept of the holistic overall experience for a customer
  • laziness
  • lack of motivation

I think this list could go on for a bit longer, but my point is obvious. Not being engaged with the direction of a business, with the product or service of a business and with customers and customer needs can lead to a mediocre work environment and boring planning meetings.

How can you avoid that in your approach to planning a multimedia production? The answer can be found in you and with the help of some so-called experts who might have been battling with this problem as well.

Let us start by looking at experiences out of our own lives.

Looking at Our Own Experiences

Let us sit back in this cold room and think about some of the more pleasant expereinces in our own life. What do we like the most? What experiences are the ones that we love to remember? What moments do we feel at one with our inner soul, relaxed and just plain happy?

This man looks very happy and like he has found a place and moment of true happiness! Photo by mcandea on morgueFiles
This man looks very happy and like he has found a place and moment of true happiness! Photo by mcandea on morgueFiles

Well, each of us might find inner happiness or total calm at different times doing different things. I would like you to sit back for 1 minute and feel free to close your eyes and think of a moment or two that you can share with the others.

Do not continue reading until you have thought of that or those experience/s and moment/s.

Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Some of us have there most enjoyable moments in nature at the beach. Photo by rivediamoci on morgueFiles

Thank you for taking the time and for sharing your experiences. Keep those thoughts close to you when you are planning experiences for future clients and target audiences.

Collective Experiences

Collective experiences are central to the way we understand ourselves, after all our species is a collective one. We like to assemble in groups, we are strong in numbers and we collectively learn of each other.

Every generation seems to have a song, band or event that rallies a large number:

The 50s had Rock’n’Roll with singers such as Buddy Holly, Elvis Presley and Chuck Berry – Buddy Holly – Rave On

The 60s had many influences and famous bands like The Beatles, The Rolling Stones, Jimmy Hendrix, The Who and many others – The Who – My Generation

The 70s had bands such as Abba, Marvin Gaye, The Jackson 5, Curtis Mayfield, Kool & The Gang, Barry White, Led Zeppelin, Pink Floyd, AC/DC and so many others – Marvin Gaye – What’s Going On

The 80s had bands including New Order, Joy Division, The Smiths, The Cure, Phil Collins, Duran Duran, Queen, U2, Aha, The Pixies, but also Whitney Houston, and other commercially successful artists – U2 – Pride

Well, you get the picture…

Music is a powerful medium – and creates long lasting memories. As much as our hearing sense is an extremely powerful sense so is smell and taste and you might be able to share a story about some of your strongest memories related to a smell.

In my case I remember the cooking of my beloved nonna, so little and lovable! 😉

Gnocchi taste the best if homemade by an Italian nonna. Photo by Alvimann on morgueFile
Gnocchi taste the best if homemade by an Italian nonna. Photo by Alvimann on morgueFile

Other experiences that I can think of that people love to refer to are riding a motorcycle or driving and of cause flying. It must be that sense of freedom, speed and the smell of petrol that makes people feel so good.

What to Plan With

So, to bring it to a point: when we plan for a multimedia production (or any type of production really) we should plan with the experience that the user or customer will have. So, plan with the User Experience in mind.

SlideShare Presentation by Joyce Hostyn

Joyce Hostyn is a very inspiring speaker. We will look at her long SlideShare presentation on Designing the Customer Experience.

This presentation is long and I am not sure that every slide will 100% apply to you, but I would like you to keep an open mind and stay focussed.

In-class Discussion and Task

Here are screenshots of the presentation:

Screenshot - The Experience Cycle from What's Your Story by Joyce Hostyn
Screenshot – The Experience Cycle from What’s Your Story by Joyce Hostyn
Screenshot - 74 Experience Planner from What's Your Story by Joyce Hostyn
Screenshot – 74 Experience Planner from What’s Your Story by Joyce Hostyn
Screenshot - 82 Everyone is a Marketer by Seth Godin from What's Your Story by Joyce Hostyn
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn

In-class Task

Please complete this task as a team with an example of your choice:

  • MyKangan
  • RAE
  • CentreLink
  • a product of your choice etc
  • anything else

Download this sheet: Class 02 Task and fill it in.

This is the commenced sheet: Class-02-task – filled in partly after class 02. The contributions were made by: Benan, Tristan, Joe, Amani, Epty, Justin, Naşide, Kareen and Federico.

Screenshot from What's Your Story by Joyce Hostyn
Screenshot from What’s Your Story by Joyce Hostyn

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!