Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
Constructivism Reference – by Lylah Livingston
Examples of Output and Display for web-content. Image: live.surveyshack.com
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Experimental Photomontage by Robert Heinecken
Image source: Data Center Knowledge
Illustration by Tavis Coburn found on DzineBlog.com
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
He loves OHS! – Photo by Karpati Gabor on morgueFile
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Michael Pointing in GTA V – Courtesy of Rockstar
Found at Inc.com
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Couple found at http://frenchbydesign.blogspot.com.au
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com
What Time is it Now? by King_Bobbles
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Custom Shapes and Custom Shape Icon
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
Concept for Gallery Screnshot
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
A Beautiful Piece by Aerosol found on his Facebook
Vista Lighting Effect – Courtesy of: Tutorial9
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Illustration by Jessie Ford, found on DzineBlog.com
Italian movie poster found on Abduzeedo.com
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
Geese in Ameland, Photo by Frans Schouwenburg
Image Source: www.photoshopessentials.com
Example of applied changes
Photo by omdur on morgueFile
Photo by matthewbridges on morgueFile.com
Illustrator unknown – found at: Ephemera – World of Rare Books
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Photomontage: Amir Ebrahim Photography
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
Image from morgueFile by lemai13
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Jenga, photo courtesy of: Design-Crit.com
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 – click image for more information and link to her blog
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Only practice will help you learn! Photo by BreonWarwick on morgueFile
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi