Apply a more creative brainstorm technique called The Inverse.
The Inverse works by stimulating your brain to think beyond the conventional. It is an easy and fun exercise in 4 steps that can help to come up with unexpected solutions.
Start off by summing up the issue or problem you are trying to resolve in the form of a question, eg: ‘How can we solve the school graffiti problem?’
Reformulate the question so that it becomes negative, eg: ‘How can we encourage graffiti and vandalism in our school?!’
Brainstorm a list of suggestions (students enjoy this part!), eg: provide free paint; give students lots to complain about; take away all opportunities for self-expression in lessons; deny students any individuality; don’t make an effort with the décor of the school; don’t give students anything to do in break times or after school.
Look at the suggestions and turn them back to positive again, both to generate ideas and trigger further ideas, eg: create a special graffiti wall; invite graffiti artists in to give lessons; staff and students to explore contentious issues together in depth – these could be represented in pictures; encourage a strong sense of personal identity; provide students with choice in their learning; create a games room and a sports league; etc.
It needs to be targeted – all successful social media campaigns have a set of clear objectives and success criteria in common.
It needs to be focused – the campaign needs to be focused on a specific issue, a customer pain point or even a competitor.
It needs to be measurable – setting appropriate metrics so that you have a basis for measuring the success of your campaign is a must. Be aware that once your message is out there you will have little control over what happens to it.
Include great content – great content is defined by what your target audience is passionate about. What are their pain points and what type of content do they readily share?
Simple – keep it simple and immediate and offer something your users are going to value as a reward for their engagement.
Right medium for the right message – different networks vary in focus, outlook and user behaviour. Find the one that meets your needs.
Memorable – The most successful social media campaigns forge an emotional connection between the brand and the audience by providing not just great content but an experience. Make your campaign memorable by telling stories that have an emotional resonance for your audience and they can immediately identify with.
Profitable – For any small business, a positive return on investment is going to be a key campaign success measure.
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
A Beautiful Piece by Aerosol found on his Facebook
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
Michael Pointing in GTA V – Courtesy of Rockstar
Work by Egon Schiele, found at Mom.org
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Courtesy of The Art of Mass Effect Universe’, 2012
Photo by Seemann on morgueFile.com
Peace- Swiss International Style Reference – by Maryam Chananeh
Concept for Gallery Screnshot
Italian movie poster found on Abduzeedo.com
Courtesy of The Art of Mass Effect Universe’, 2012
Experimental Photomontage by Robert Heinecken
What Time is it Now? by King_Bobbles
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Constructivism Reference – by Lylah Livingston
Example of applied changes
Illustration: Jamie McKelvie – Art Brut Record
Photo by omdur on morgueFile
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Light Streaks – Courtesy of: PhotoshopEssentials
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Illustrator unknown – found at: Ephemera – World of Rare Books
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Photo by frenchbyte on morgueFile
Image source: Data Center Knowledge
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Based on photo by dhester from morgueFile.com
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers