Photo by dhester on morgueFile.com
Photo by dhester on morgueFile.com

Link to all Weeks     Week 1     Week 2     Week 3     Week 4      Week 5     Week 6

Content:

  1. Introduction
  2. Applying Meta Tags
  3. Applying Meta Data in Photoshop
  4. Creating a Poster in Photoshop
  5. Feedback

Introduction

Analyse Information and Assign Meta Tags is a unit that focusses on:

  • Identify the purpose of the meta-tags
    What will they need to communicate?
  • Analyse the material that needs to be stored as meta data
    What information needs to be stored as meta data?
  • Create meta tags
  • Test and monitor meta tags

Attached is the unit of competency: ICAWEB510A Analyse Data and Assign Meta Tags

Please read the text word by word and … no actually, let us move to greener pastures:

Applying Meta Tags

It would help to actually know what meta tag means:

A meta tag is basically a tag in HTML that describes the contents of a Web page.

We will look at different ways to apply meta data to files:

  • Applying meta data with Photoshop
  • Applying meta data with Adobe Bridge
  • Applying meta data with meta tags in HTML

Applying Meta Data in Photoshop

Question to the class: why do you think it is important to apply meta data in the first place?

Do not read any further…

We will apply meta data in Photoshop with File>File Info… or with the shortcut: Alt+Shift+Ctrl+I.

This opens a window and you will be able to enter information in there. Let us focus on a title, the name of the creator (you) a copyright statement, a description and keywords.

Creating a Poster in Photoshop

Before you can apply any data to a Photoshop document though, you need to have a Photoshop document. So, let us begin with some fun:

In 1:20h create a poster that is inspired by either Swiss International Style, Constructivism or the Vietnamese Propaganda Poster.

Feel free to use some of your own art work or appropriate imagery found online.

Make sure to apply the meta data to the final product before saving it as a JPEG and PSD.

E-mail the JPEG to me! 🙂

Inspirations for today’s task:

Swiss International Style – an iconic style of graphic design from the 1950s, strongly influenced by the ideals of the German Bauhaus – Click the image for a Google search on Swiss Style:

Swiss International Style Screenshot Google

Swiss International Style

Swiss International Style

Constructivism – The immensely graphic art and propaganda style of Communist Russia, or to be more precise, of the Soviet Union. Early 1920s – 1940s. Click the image for a Google search on Constructivism:

Constructivism

Constructivism

Vietnamese Propaganda Posters – this is a particular style popular in Communist Vietnam. Visually very flat with the use of rich patterns and stunning in colour scheme. I feel very attracted to this style. Vietnam particularly in 1960s and 1970s. Click the image for a Google search on Vietnamese Propaganda Poster:

Vietnamese Propaganda Poster

Vietnamese Propaganda Poster

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Student Examples

Below are examples by students:

Milk Poster - Swiss International Style Reference - by Annabel Stephen Salip
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Constructivism Reference - by Lylah Livingston
Constructivism Reference – by Lylah Livingston
Pink Ribbon Day - Swiss International Style Reference - by Hwan Rochanabuddhi
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Zig Zag - Swiss International Style Reference - by Nawras Shakeer
Zig Zag – Swiss International Style Reference – by Nawras Shakeer

 

Peace- Swiss International Style Reference - by Maryam Chananeh
Peace- Swiss International Style Reference – by Maryam Chananeh

 

Inspired by photos by emlyn and clarita from morgueFile.com

Link to all Classes     Class 1     Class 2     Class 3     Class 4

Today’s Class

  • Talking about inspirations
  • Web Design – Photoshop Workshop (in class)

Talking about Inspiration

While you are a student you should be able to experiment as much as you can. I mean, you should claim your right to experiment in your work. Rather than always going for a conservative option.

On the other hand you never want to stop searching for inspiration in the work of others and in society, the built environment and nature in general.

As you could see with the first assessment – taking close-up photos can lead to unexpected results. Objects never look the same on screen as they do on the floor or in real life.

Close-up at Fed Square, Federico Viola 2013
Close-up at Fed Square, Federico Viola 2013, Found at p.ic

Some inspirations you will simply find in the artwork and design work of current practitioners and past masters. For current designers you want to look at sites and magazines such as Computer Arts and Computer Arts Projects, Mashable,  Design Envy and Dzineblog are just a few inspiring resources.

This week’s Visual Design Component Class covered links and some descriptions of some styles and movements that I relate to very much:

  • Swiss International Style
  • Constructivism (often called Russian Constructivism)
  • Vietnames Propaganda Poster
  • Photomontage

I highly recommend reading up on each and particularly looking at examples of the works. It is good to find out what stylistic choices each movement made and what ideas were big in their days.

Swiss International Style - Joseph Müller-Brockmann - Beethoven - found at www.designhistory.com
Swiss International Style – Joseph Müller-Brockmann – Beethoven Concert Poster – found at http://www.designhistory.com
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 - click image for more information and link to her blog
Contemporary design in style of Constructivism by Teo Brito found at LauraGreen92 – click image for more information and link to her WordPress blog

It is fine to be inspired by other artist’s and designer’s work. Actually, you should look for greatness in other works and reference their works. This is done by paying a tribute to the original artist in form of a homage.

Experimental Photomontage by Robert Heinecken
Experimental Photomontage by Robert Heinecken

Web Design – Photoshop Workshop

In-class workshop. We will continue to apply the grid system to a website design. This time we will apply the grid to a gallery. The design will depend on your choices of layout and number of thumbnails that you want to feature.

Screenshot - applying 960 Grid 12 Col layout from 960 Grid System
Screenshot – In-class Tutorial: Applying 960 Grid 12 Col layout from 960 Grid System
  1. Access the 960 Grid System site: http://960.gs/ and download their 960 Grid System Templates by pressing the ‘Big ol’ Download Button’. This will start the download of a comprehensive folder by Nathan Smith with 960 Grid System templates and plug-ins for Photoshop, DreamWeaver and many other programs.
  2. In template>Photoshop open the 960_grid_12_col template
  3. Save the file under a new name and in your class folder.
  4. Make sure the guides are visible (Command+; or Ctrl+;)
  5. Add horizontal guides (View>New Guide) at 245px, 255px, 265px, 500px, 510px, 520px, 755px, 765px, 775px and 1010px. Lock your guides (View>Lock Guides or Alt+Ctrl+;) These guides will make it easier to arrange your content and to allow for 10px margins.

    Setting the grid up.
    Setting the grid up.
  6. Use the M (Rectangular Marquee) Tool to create spaces for a banner, text content, image content and a menu. Fill the spaces with colour (Shift+F5). Place each on individual layers. Name the layers (banner, text content, etc)
  7. Place images (File>Place). Make sure that they are located on top of the layers with the colourboxes.
  8. Create Clipping Masks: make sure the banner image sits on top of the banner layer (with the colour space). Have only the layer with the image selected and right click on the active layer (beside the name of the layer) and click on Create Clipping Mask. Your image should take on the dimensions of the layer  below. – Alternatively you could use the short cut Ctrl+Alt+G (Cmd+Alt+G).

    Concept for Gallery Screnshot
    Concept for Gallery Screenshot

The 960_grid_12_col template is based on 12 columns. You can then place your text and images over 1, 2, 3 or more columns. The grid system allows you to organise your website in a visually pleasing way.

Based on photo by dhester from morgueFile.com
Based on photo by dhester from morgueFile.com

Link to all Classes     Class 1     Class 2     Class 3     Class 4     Class 6

Today’s Class

  • Discuss your assessment progress with Assessment 1
  • Discuss your approach to your target audience
  • Inspirations

Progress with Assessment 1

Please open your assessment 1 – Student Diary Cover; I will walk around and look at everyone’s progress. Please open up anything you have done.

I would like to see some ideas and concepts at this stage, a description of the target audience and possibly you might have started on the project in Photoshop, Illustrator or InDesign. I will spend approximately 20 mins on this.

Inspirations for Assessment 1 – Student Diary

Swiss International Style – an iconic style of graphic design from the 1950s, strongly influenced by the ideals of the German Bauhaus – Click the image for a Google search on Swiss Style:

Swiss International Style Screenshot Google

Swiss International Style
Swiss International Style

Constructivism – The immensely graphic art and propaganda style of Communist Russia, or to be more precise, of the Soviet Union. Early 1920s – 1940s. Click the image for a Google search on Constructivism:

Constructivism
Constructivism

Vietnamese Propaganda Posters – this is a particular style popular in Communist Vietnam. Visually very flat with the use of rich patterns and stunning in colour scheme. I feel very attracted to this style. Vietnam particularly in 1960s and 1970s. Click the image for a Google search on Vietnamese Propaganda Poster:

Vietnamese Propaganda Poster
Vietnamese Propaganda Poster

Photomontage – Artform that became extremely popular in the early 20th Century. Particularly popular in German Expressionism and Dadaism. Click the images for links to the original images or sites:

Photomontage: Amir Ebrahim Photography
Photomontage: Amir Ebrahim Photography
Massive Attack - The Essential Mix
Massive Attack – The Essential Mix
Couple found at http://frenchbydesign.blogspot.com.au
Couple found at http://frenchbydesign.blogspot.com.au
ruthworkx -http://ruthworkx.files.wordpress.com
ruthworkx -http://ruthworkx.files.wordpress.com
Mosaic of Sofia Coppola - by Maurizio Galimberti - www.mauriziogalimberti.it
Mosaic of Sofia Coppola – by Maurizio Galimberti – http://www.mauriziogalimberti.it
Photo Montage by SGlider12 on Webdesign.org - Click image for great Gimp tutorial
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial

Assessment 2 – Design a GUI

This assessment covers this class for these units: Create Visual Design Components and  Analyse Information and Assign Meta-Tags and Create A User Interface.

Due Date: in July

Design a Graphic User Interface. You can choose to design for a Website or App.

First: think about a project. What do you want the GUI to be for? Think about a client scenario, who is your client and what is the purpose of the site or app? What do you want the user to do after visiting it?

Develop sketches and refine your design in Photoshop.

You will need 4 pages (example Website: home, about us, portfolio, …)

Make sure to include:
Platform consideration – basically decide on the output platform and write it down
Dimensions – at what size will the user view your GUI?
Target Audience – Visit class 3 for ‘Visual Design Components’ for ideas on how to develop your target audience.
Influences – ‘screenshot after screenshot’, capture screenshots of influences, look up sites that influenced you.
UCD considerations, design your GUI around User Centred Design considerations
Follow a step by step approach for your design process – Visit class 2 for ‘Visual Design Components’ for examples of a design process

You will need to supply original photos taken by you! Each photo needs meta-data assigned to it. Include photographer details, tags, image title, copyright statement. Include a folder with the edited images with meta-data.

Tutorial9 - Glossy Reflection
Tutorial9 – Glossy Reflection

Glossy Reflection Tutorial

Follow the in-class presentation of this tutorial The 5 Essential Photoshop Reflections or complete it yourself.