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Assessment 2 has been posted: C1 – Assessment 2.You will be able to work on it in class and complete it by next week.
I will be available for help with Photoshop and other questions.
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When it comes to webdesign the appeal of a site will depend on the taste, preferences and experience of a target audience. We can safely say that children tend to be attracted to bright colours and shapes they can relate to. When it comes to older audiences I recommend to focus on the common interest and purpose of the website. A website for a SciFi purpose (eg a Conference of Star Wars Fans) will need the colour palette and visual appearance of that genre: See Colour Palette Star Wars Colour Palette SciFi Colour Palette Blade Runner. If you look at a wider scale you find that every genre has its own preferred and collectively agreed set of colours: Colour Palettes of Films.
Try a Google Search for Color Palette Generator, you may find this one: DeGraeve Color Palette Generator (degraeve.com). Kuler is another excellent Color Palette Generator.
When it comes to website layout it is important to come from an organised starting point. Initially you should look at applying a grid. We looked at Nathan Smith’s 960 Grid System last week, which can be found at 960 Grid System.
The design above for a portfolio website is an elegant and simple (in its beautiful sense) approach to the display of thumbnails. Please notice that the rectangles of the thumbnails match the rectangular shape of the thumbnail cluster as well as the proportions of a screen. This design was based on the 960 Grid System.
Once you have started with the layout and the initial idea for the the website you can create something that suits the need or purpose, the genre and target audience. An excellent read on grid design, how to create your own or how to apply the 960 grid system: Smashing Magazin: Grid-Based Web Design, Simplified.
Some other clean layouts:
In-class workshop. I will show you some basic elements of Photoshop that will help you in your design of a website. It has become obvious last week that the Photoshop skills in the class are below what I expected, so that this Photoshop crash course today will make it easier for you to create the 5 concept pages for your final assessment. It will be good for you to attend to make sure that you get the most out of this workshop.
Please check MyKangan for the assessment. It will be uploaded today and link provided here.
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Today you will receive Assessment 2.
For the moment I would like you to commence the first two tasks of the assessment:
Instructions:
Based on your brief that you have developed for assessment 1 develop a concept for a web site with 5 pages, including e-business aspects: the user must be able to purchase units online. PayPal is a good option for this, include a PayPal logo and a PayPal payment option (visually).
Task 1:
Describe each of the 5 pages. Include a page title and a list of keyword suggestions.
Task 2:
Sketch out each page! Create a minimum of 10 wire frame sketches. This means 2 concepts per page.
Create these sketches by hand and scan your sketches and supply as an attachment or paste into Word document.
Some inspirations you will simply find in the artwork and design work of current practitioners and past masters. For current designers you want to look at sites and magazines such as Computer Arts and Computer Arts Projects, Mashable, Design Envy and Dzineblog are just a few inspiring resources.
Below are links and descriptions of some styles and movements that I relate to very much:
I highly recommend reading up on each and particularly looking at examples of the works. It is good to find out what stylistic choices each movement made and what ideas were big in their days.
Swiss International Style – Joseph Müller-Brockmann – Beethoven Concert Poster – found at http://www.designhistory.com
Contemporary design in style of Constructivism by Teo Brito found at LauraGreen92 – click image for more information and link to her WordPress blog
It is fine to be inspired by other artist’s and designer’s work. Actually, you should look for greatness in other works and reference their works. This is done by paying a tribute to the original artist in form of a homage.
Looking at some bad website might be a good idea to know what possibly to avoid: http://www.webpagesthatsuck.com
In-class workshop. We will continue to apply the grid system to a website design. This time we will apply the grid to a gallery. The design will depend on your choices of layout and number of thumbnails that you want to feature.
Screenshot – In-class Tutorial: Applying 960 Grid 12 Col layout from 960 Grid System
Setting the grid up.
Concept for Gallery ScreenshotThe 960_grid_12_col template is based on 12 columns. You can then place your text and images over 1, 2, 3 or more columns. The grid system allows you to organise your website in a visually pleasing way.
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Please continue your work on Assessment 1. You will need to supply 2 sketches, which are also referred to as wire frame sketches. When developing your sketches think of an overall layout for your webpage. You can look at 960 Grid System and The Grid System for inspiration on how to divide a page based on a grid system.
Look here for examples of sketches: Speckyboy Design Magazine.
It is due in 1 week – Friday, 30/8/13 5:30pm.
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This is quite a fancy name and a Google search defines consortium as:
An association, typically of business companies. So, the World Wide Web Consortium is an organisation with the aim to make the WWW a useful tool for everyone. Their aim is to maintain a standardised Internet with standardised markup languages, such as HTML, XHTML, HTML 4 and now HTML 5.
One of the aims of the W3 Consortium is to create and maintain a Semantic Web. This is the aim of converting the current web, dominated by unstructured and semi-structured documents into a “web of data”.
Get together in 4 teams of 2 to 3.
You will be the client.
Client team: use your set of questions from last week (or refer to the screen shots above) and establish what type of website you need (make it up). Write down a name for your business, a product, and establish the purpose of the website.
You will have 20 mins, so do not rush and be to the point.
You are the Web development team. Agree who will be the project manager and who will be the Web designer (don’t worry about the titles, it is just a role play.) For approximately 5 minutes agree on a set of questions that you want to ask a client. You only have 5 minutes, because you have developed the questions last week.
2 teams are Web development teams, the 2 other teams are clients.
Web developers: ask all necessary questions and discover what your client needs. Make sure to be pro-active and to ask every question that will help you design their site.
Client: you only answer questions. You do not give information without being asked. Do NOT show your sheet to the Web developers.
Swap sides. and do the same as round 3.
Sketch a concept for the front page and label the different aspects and elements (colours, buttons, navigation, etc)
What were your experiences? What did you forget? Was it hard to include most of the information? Was it easy?
Here is a final web design template by the DMA – the Digital Marketing Agency: Web Design Brief Template with important questions. Please make sure to look at the examples to help you with your
Download this file: C1 – Assessment 1.
It is due in 2 weeks – Friday, 30/8/13 5:30pm.
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Why do we need to plan a large-scale or even smaller-scale project? Let us look at something we might be able to relate to: imagine you have purchased a house in Melbourne (I know you may think – ‘at these prices, how unrealistic is this example’…), so anyway, let us imagine you were lucky and received a well deserved payment from your previous job and are in the position to purchase a house in Melbourne. The house needs some structural work and changes before you can move in. You also want to built a second floor with 2 additional bedrooms and a bathroom.
Now, let’s cut a long story short: you need to get a morgage from your friend – the local bank and contract a builder to do the job.
What will happen without plans/drawings of the changes and new structures? What will happen if you do not specify facts such as:
We get the picture. No project can be completed if you do not have a plan. Plus, you never know when you are finished unless you define a clear outcome!
When you are designing a website there will be a number of pages, technical aspects, payment systems, membership options, design considerations and many other characteristics that need to be considered.
’10 hours spent on a needs assessment can save 30 hours of development time’
It is a common fact that clients don’t necessarily understand the efficiencies gained by up-front assessment. Discovering the needs of a client halfway through a project can lead to:
Usually the lack of planning can lead to:
The website must work in sync with the overall marketing plan. The needs assessment for the website might overlap with the other efforts and approaches of the marketing department, which is fine.
Note that the established branding and marketing of the business should inform the structure and design of the website.
Every project is different, but these are the typical roles in a sizable Web project:
Internal stakeholders (aka “clients”), who represent all primary aspects of the business:
As you prepare to add content to the website, think about who will contribute. In a five-person business, it might be just two of you, and that’s fine.
In a large business or organisation, 5, 10 or 15 people might be contributing content. The time required to edit and proofread both copy and visual content grows exponentially in proportion to the number of people who contribute content.
The examples of the Design Process form last week may help you with this, so find below the links again and a third one:
Here is another example for the design process that can be used for Web Design: Design Process for Web Design 2 (Source: Dreamweaver CS4, R.Rate & J.Campbell, Natcoll Publishing 2009)
Last week’s Design Process for Web Design 1 (Source: Go Wild Web, Carol Green, Natcoll Publishing 2006)
Last week’s Design Process for Graphic Design (Source: Go Wild Photoshop, Jamie Campbell, Natcoll Publishing 2006)
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Let us first have a look at this medium, that we seem to know so well. It was 1991 when the World Wide Web became active as a platform for anyone to participate in. It had its origins in military data accessing systems.
For the Web to functions it requires a number of Web Technologies. In order to understand what Web Technologies are used for it is important to have a common understanding of web publishing languages such as HTML, CSS, JavaScript or XML.
To view any website on the Internet most people use a web browser. Web browsers work by connecting over the Internet via modem or ISDN (Integrated Services Digital Network) via a server or ISP (Internet Service Provider) to remote machines, asking for a particular document (or page) and then formatting the documents they receive for viewing on a computer.
To allow you to view a web page on your computer, web browsers use a special language called HTTP (HyperText Transfer Protocol). The remote machines containing the documents run HTTP servers. A HTTP server receives a request for a page, and sends it to the computer. The page can then be viewed through the browser.
Each document that is stored on the Web has a particular URL (Uniform Resource Locator). This tells the browser which server to go to to get the document. The syntax of the URL is simple to understand.
The standard for web documents is HTML. HTML is a Mark-up language that uses tags to create all the Web pages. HTML can be used to create formatted text that allows web browsers to make web pages viewable on their screens.
HTTP can also include images, sound, animation and video clips. HTTP weaves together all the relevant elements of the page and describes how it should be represented on your browser. It can also link to other pages or sites on the Web through hyperlinks.
So, what is the Internet? I would like to post this as a question to the class.
Let us share our views of what the Internet actually is. What do we see in it, what it is it made up of? What does it symbolise or represent to you?
Please participate in the class discussion before reading on. If you have missed the class and are following the notes online please stop for a moment and think about the question above. You may want to write your responses down before you continue!
—
Andrew Blum, a journalist and author of the book ‘Tubes’ explored what the Internet actually is in a physical form. Please use your head phones and view this video from his TED talk in September 2012: Andrew Blum: Inside the physical.
So, has your answer to what the Internet is changed? Please post your responses as comments on this post. Make sure that you add your name, so that I can track back your comments.
Before we design a website for a client we need to establish what the client wants and needs. We do this in form of a design brief.
The design brief needs to include relevant data of a client job. This includes due dates, expected outcomes, technical data (eg software and hardware requirements), it may include design concepts expected, and will cover client expectations such as what they are trying to achieve with the project/design.
It is your task to understand the requirements of a client and to translate them into a successful product or outcome.
The first step in this journey is to establish a design or project brief.
The brief may be given to you by the client. You will then need to analyse and rephrase to ensure that you understand the desired outcome.
In my experience you will more likely need to establish the design brief by collecting information from e-mails, verbal statements from client meetings and asking a number of key questions.
Business entrepreneurs know to have a system of questions in place to ensure that they know what to ask the client.
The following step is to contact the client and get him or her to agree on a brief. This can be done in form of an e-mail and asking the client to read through the brief and respond to it.
Please open the file below: Design Process for Web Design (Source: Go Wild Web, Carol Green, Natcoll Publishing 2006)
We will read through it together and discuss it in class.
Compare the list to this list: Design Process for Graphic Design (Source: Go Wild Photoshop, Jamie Campbell, Natcoll Publishing, 2006)
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The classes will be delivered in 3 hour schedules. The content will be posted on this blog as well as on MyKangan. Tasks, discussions and research will be conducted inside the 3 hour slot and at home.
You are expected to work towards goals independently and to be able to operate as part of a team. In a work place you will sometimes be lucky to work with people that you easily get along with, but unfortunately you might often have to work with people that you might not easily get along with. A professional looks beyond this and finds ways to function in a professional environment with a range of personalities.
Assessments:
Important: You need to submit all your assessments on MyKangan. It is your responsibility to follow up due dates and access to MyKangan.
This blog will be or main form of contact. It will be accessible from anywhere as long as you have internet access.
The web address is http://www.classoffederico.wordpress.com, and the name is RAE – Research and Exploration – Never Stop Learning. You might also call it Class of Federico or COF.
Make sure to leave comments on a regular basis. Any questions that you have can be posted as a comment. The posts for each class will be released prior to the class and in some cases the evening before.
A link above the blog’s banner with the title ‘Cert IV Web-based Tech’ will let you access all classes and posts according to class.
RAE has many links listed to improve your learning experience. Links for Web has 9 excellent links that I would like you to look at now and spend 10 mins exploring them.
Links for Learning is filled with great websites. Let us just have a look at these four for now:
Adobe TV
Dzine Blog
Computer Arts Magazine
Shortcutworld
Make sure to explore the links when you have some free time. The best learning is done by yourself exploring and questioning.
MyKangan is Kangan’s content delivery platform for all classes. You will find all the content on MyKangan and as stated before: you will submit your assessments here.
To access MyKangan please open Kangan’s student portal and click on MyKangan. Next find the class by unit title. This can be a bit hard to see, so make sure to know the unit titles.
The unit title for this class will be combined in (the catchy name):
ICA40311-ICTITW4N-ITGEN-2013-ICAWEB401A-DESIGN A WEBSITE TO MEET TECHNICAL REQUIREMENTS
As you can see, the titles are long and hard to remember. The easiest is to look at the last segment with the unit code and title.
The unit itself will be structured in the same way, that you have classes listed as Class 1, Class 2, etc and assessments will be listed by title inside an assessment folder.
This is also where you will submit your assessments. You will find hyperlinks with names such as Submit Assessment 1 here.
You can send messages to your teacher and you can leave comments as well. I am always open to suggestions, so please feel free to forward ideas about content or software that you would like to cover.
Any questions?
These units will be covered:
Please click on the links and follow the in-class discussion.
Please upload the attached Word document and answer the questions. Afterwards upload the file onto MyKangan.
Design Website – In-class Task 01
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![The concept was used on the German side as well with this 'Auch du sollst beitreten zur Reichswehr' [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss](https://classoffederico.files.wordpress.com/2014/04/world-war-propaganda_auch-du-sollst-beitreten.jpg?w=441&resize=441%2C563#038;h=563 "world war propaganda_Auch du sollst beitreten")
RAE - Research and Exploration 