- Word Meanings: Look at tasks from last class and homework
- Read the attached file About Type from Designing with Type, C.Foster, I.K.Scala, 2010:
- Type Tool (T),
- Character Panel (Ctrl+T),
- Outline Text (Shift+Ctrl+O),
- Alignment and Distribution (Shift+F7) and
- Pathfinder (Shift +Ctrl + F9)
- Practice the tools above
We will commence by looking at the homework from last class. Please open it up on your computers and be ready to speak about it for 2-5mins.
I am very interested in looking at your word creations, particularly your own word and meaning.
Read the attached document ‘About Type’ from Designing with Type, C.Foster, I.K.Scala, 2010:g
Think about a typeface suitable for a Ladies’ Cosmetics brand, in the higher price bracket and prestigious. What typeface/fonts can you think of?
Find a typeface that suits:
- Ladies’ Cosmetics brand, in the higher price bracket and prestigious
- Sport clothing brand for ball sports, to be used on shirts, pants, socks and shoes
- Brand of healthy food products from sustainable ethical plantations with a fair trade commitment
Revisiting Tools and Functions:
Open Illustrator at A4 with a landscape orientation and 4 art boards. Copy the words that your teacher writes and play with them as suggested.
Finally we will get started in using Adobe Illustrator. We will be working with Illustrator CS5.
Today’s class will cover a basic Illustrator introduction:
Note: All shortcuts for the Mac need to use command for Ctrl and option for Alt
- Basic Shape Tools – Rectangle (M), Ellipse (L), etc
- Selection Tool (V)
- Direct Selection Tool and how to move Anchor points
- Fill and Stroke (X) and how to swap colours, change colours etc
- Type Tool (T) and the Character Panel (Ctrl+T)
- Outline Text (Shift+Ctrl+O)
- How to Align (Shift+F7) and Distribute
- Pathfinder (Shift+Ctrl+F9) and particularly Unite and Minus Front
Task on paper and in Illustrator:
Afterwards you will receive a task that will focus on creating, manipulating and morphing a word according to its meaning.
During this exercise concentrate on and carefully consider the word. What is its meaning and how can you use typography to convey it?
Step 1: Choose two words from the list below:
Brainstorm the meaning, synonyms, visual ideas and any concepts that explain the word. Do this on paper and spend a minimum of 10 mins on a word and really dig deep in regards to how to visualise the meaning and feel.
Example: Organisation might be related to grid, rhythm, same colour, repetition, stacking, clusters, military, direction, unity, lack of individuality, mathematical, number related, folders, drawers, etc.
Create the word image in Illustrator. Call the document Type_Class4_yourname_word1 ( Type_Class4_FedericoViola_word1).
Dim: A4, Landscape, 3 Artboards
Step 4/ Homework:
Create a new word! Make it up and give it a meaning that only you know. Give the word visual meaning. The other students will have a try at understanding the meaning from your visuals.
Exercise has been inspired by exercise in Graphic Design School, David Dabner, Sheena Calvert and Anoki Casey, 4th edition 2010