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Content:

1. Introduction
2. Applying Meta Tags
3. Applying Meta Data in Photoshop
4. Creating a Poster in Photoshop
5. Feedback

Introduction

Analyse Information and Assign Meta Tags is a unit that focusses on:

• Identify the purpose of the meta-tags
  What will they need to communicate?
• Analyse the material that needs to be stored as meta data
  What information needs to be stored as meta data?
• Create meta tags
• Test and monitor meta tags

Attached is the unit of competency: ICAWEB510A Analyse Data and Assign Meta Tags

Please read the text word by word and … no actually, let us move to greener pastures:

Applying Meta Tags

It would help to actually know what meta tag means:

A meta tag is basically a tag in HTML that describes the contents of a Web page.

We will look at different ways to apply meta data to files:

• Applying meta data with Photoshop
• Applying meta data with Adobe Bridge
• Applying meta data with meta tags in HTML

Applying Meta Data in Photoshop

Question to the class: why do you think it is important to apply meta data in the first place?

Do not read any further…

We will apply meta data in Photoshop with File>File Info… or with the shortcut: Alt+Shift+Ctrl+I.

This opens a window and you will be able to enter information in there. Let us focus on a title, the name of the creator (you) a copyright statement, a description and keywords.

Creating a Poster in Photoshop

Before you can apply any data to a Photoshop document though, you need to have a Photoshop document. So, let us begin with some fun:

In 1:20h create a poster that is inspired by either Swiss International Style, Constructivism or the Vietnamese Propaganda Poster.

Feel free to use some of your own art work or appropriate imagery found online.

Make sure to apply the meta data to the final product before saving it as a JPEG and PSD.

E-mail the JPEG to me! 🙂

Inspirations for today’s task:

Swiss International Style – an iconic style of graphic design from the 1950s, strongly influenced by the ideals of the German Bauhaus – Click the image for a Google search on Swiss Style:

Swiss International Style

Constructivism – The immensely graphic art and propaganda style of Communist Russia, or to be more precise, of the Soviet Union. Early 1920s – 1940s. Click the image for a Google search on Constructivism:

Constructivism

Vietnamese Propaganda Posters – this is a particular style popular in Communist Vietnam. Visually very flat with the use of rich patterns and stunning in colour scheme. I feel very attracted to this style. Vietnam particularly in 1960s and 1970s. Click the image for a Google search on Vietnamese Propaganda Poster:

Vietnamese Propaganda Poster

Feedback

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Student Examples

Below are examples by students: