Banner_Cert IV WebBTech-C1

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Today’s Class

  • Assessment 1
  • Example of Web Sketches and Wire Frames
  • Feedback

Assessment 1

Please continue your work on Assessment 1. You will need to supply 2 sketches, which are also referred to as wire frame sketches. When developing your sketches think of an overall layout for your webpage. You can look at 960 Grid System  and The Grid System for inspiration on how to divide a page based  on a grid system.

Look here for examples of sketches: Speckyboy Design Magazine.

It is due in 1 week – Friday, 30/8/13 5:30pm.

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Today’s Class

  • Sorry, I will not be able to run this class in front of you. I did get very sick late last week and it is still holding on. As a result today’s class will be a pure online class.
  • Designing a Holistic Customer Experience
  • Completing last week’s Experience Planner
  • Design the experience for a product of your choice
  • Feedback

I WILL POST THIS AT 7:30AM AND POST UPDATES THROUGH THE DAY WITH MORE DETAILED EXPLANATIONS

Designing a Holistic Customer Experience

Let us recapture some of last class:

  • When we plan for a multimedia production (or any type of production really) we should plan with the customer or user experience in mind. This means that we actually design the playground for the customer experience.
  • Good design tells a story!
  • What story will your design tell?

Completing Last Week’s Experience Planner

Please complete last week’s experience planner: Class-02-task – filled in partly after class 02.

Design the Experience for a Product of Your Choice

Now, try to apply the Experience Planner to a new product.

The new product can be a website: so, imagine a new website. Write down a few facts: name and purpose (be descriptive for the purpose), service/product (what will the user get from it), other aspects.

Apply the experience planner to this website! Give it a fair shot and complete all points! Take your time to do this and do not rush it like a task that is annoying, but savor it like a task that anticipates the pleasures that your future users will have.

Use the same template.

Feedback

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Today’s Class

  • Assessment Task 1
  • Feedback

Assessment Task 1

This assessment is an industry study. You will need to find businesses that you could see yourself work for.

Task 1:

Look into the yellow pages and collect details for 20 business:

  • List 10 businesses with a print or graphic design background
  • List 10 businesses with a digital media focus. Web, adverts, film and media

Make sure to have business name, type of business, contact details incl email and web address.

Task 2:

Develop a short questionnaire. Have a minimum of 10 questions. Your questions should be able to be answered on the phone or by e-mail.

The aim of your questionnaire is to

  • establish the chances for a Cert IV PGA Graduate and Diploma of PGA Graduate of finding employment and
  • find out what businesses in target industries are looking for in employees.

You can use the questions below to get you started.

What skill set are you looking for in an employee (eg Graphic Designer, Print operator…)
What soft skills are you looking for in a new employee?
In your expert opinion is your industry growing? Please describe (the sectors)!
I am [state your age] [gender] [currently studying a Cert IV in PGA at Kangan Institute]. Would I be able to find employment with you?
What advise do you have for me?

Task 3:

Interview 2 businesses (one from each group). You need to collect a contact person’s name and their job title. Aim for the highest up in a business. Write all the answers down. It might be a good idea to e-mail them the questionnaire, so that they read it as you ask them.

Make sure to check the spelling of names. Some people may get insulted if you misspell names.

Task 4:

Write a report with your opinion of your findings.

Details:

Hand everything in as a Word document. Include your full name and Student ID. Submit the final product on MyKangan.

Due Dates:

Task 1 + 2: 26/8//13 – We will work on it in class.

Tasks 3 + 4: 9/9/13

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Today’s Class

  • CSS
  • Feedback

CSS

Please complete W3Schools.com’s section on HTML Head and CSS and then move to the CSS section on W3Schools: http://www.w3schools.com/css/default.asp. Work your way through the 5 tabs from CSS Home to CSS How To.

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Today’s Class

Due to me being sick I would like you to work individually through Google’s SEO Starter Guide.

Google Search Engine Optimisation Starter Guide

Please work through pages 10 – 13 on your own. We will discuss anything in class that you did not understand. The XML file might be new to you.

On paper: try to create a directory or folder structure for your own website. Allow for a similar amount of folders as in the example on page 10. Do not just copy their names, but create folders that apply to a site of your own (use the examples of what we worked on in class or use something like Juanita’s School of Spanish.

Look up the links in SEO Starter Guide.

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C1 – Assessment 1Banner_Cert IV WebBTech-C1

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Today’s Class

  • The W3 Consortium
  • Screenshots from Week 3
  • Exercise
  • Assessment 1
  • Feedback

The W3 Consortium

This is quite a fancy name  and a Google search defines consortium as:

An association, typically of business companies. So, the World Wide Web Consortium is an organisation with the aim to make the WWW a useful tool for everyone. Their aim is to maintain a standardised Internet with standardised markup languages, such as HTML, XHTML, HTML 4 and now HTML 5.

Semantic Web

One of the aims of the W3 Consortium is to create and maintain a Semantic Web. This is the aim of converting the current web, dominated by unstructured and semi-structured documents into a “web of data”.

Screenshots From Week 3

Screenshot3Screenshot2Screenshot1

Exercise

Get together in 4 teams of 2 to 3.

Round 1 – 20mins

You will be the client.

Client team: use your set of questions from last week (or refer to the screen shots above) and establish what type of website you need (make it up). Write down a name for your business, a product, and establish the purpose of the website.

You will have 20 mins, so do not rush and be to the point.

Round 2 – 5 mins

You are the Web development team. Agree who will be the project manager and who will be the Web designer (don’t worry about the titles, it is just a role play.) For approximately 5 minutes agree on a set of questions that you want to ask a client. You only have 5 minutes, because you have developed the questions last week.

Round 3 – 30mins

2 teams are Web development teams, the 2 other teams are clients.

Web developers: ask all necessary questions and discover what your client needs. Make sure to be pro-active and to ask every question that will help you design their site.

Client: you only answer questions. You do not give information without being asked. Do NOT show your sheet to the Web developers.

Round 4 – 30mins

Swap sides. and do the same as round 3.

Round 5 – 20mins

Sketch a concept for the front page and label the different aspects and elements (colours, buttons, navigation, etc)

Discussion

What were your experiences? What did you forget? Was it hard to include most of the information? Was it easy?

Screenshot 15Aug03
Screenshot 15Aug03
Screenshot 15Aug03
Screenshot 15Aug03
Screenshot 15Aug03
Screenshot 15Aug03

Assessment 1

Web Design Brief Template

Here is a final web design template by the DMA – the Digital Marketing Agency: Web Design Brief Template with important questions. Please make sure to look at the examples to help you with your

Assessment 1

Download this file: C1 – Assessment 1.

It is due in 2 weeks – Friday, 30/8/13 5:30pm.

Feedback

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Today’s Class

  • Multimedia Planning
    • Looking at Our Own Experiences
    • Collective Experiences
    • What to Plan With
  • SlideShare Presentation by Joyce Hostyn
  • In-class Task

Multimedia Planning

Let us start by having a look of this excerpt of a planning meeting:

‘GRANTED subject to the following condition(s):

1. The development must be begun not later than the expiration of three years beginning with the date of this permission.

REASON: Required to be imposed pursuant to Section 91 of the Town and Country Planning Act 1990.

2. The permission shall relate to the development as shown on Plan Drawing No’s 001 – Scale 1:500, 001 – Scale 1:2500 and the plan entitles Overalls/Planning CF20.

REASON: For the avoidance of doubt and to ensure that the development is carried out in accordance with the submitted plans.

3. This permission shall be implemented in accordance with the proposal as amended by letter and plan received on the 25th of February 2013.

REASON: For the avoidance of doubt since the proposal was the subject of agreed amendments.

4. This permission shall expire after 25 years following the date that electricity generated from the turbine is first connected to the grid. The Local Planning Authority shall be notified of such date in writing not later than one month from the making of such connection. After this 25-year period, the structure 66 hereby authorised shall be removed from the site and the land reinstated to its former condition to the satisfaction of the Local Planning Authority unless the Local Planning Authority has granted a further permission for this development.

REASON: In order to prevent the structure remaining on site after its use has terminated, in the interests of the visual amenity of the area and in order to avoid conflict with the Local Planning Authority’s control of development within the open countryside. In accordance with the guidance contained within the NPPF, Policies G1, ENV3, ENV25 and ENV26 of the Districtwide Local Plan, Policies DMG1, DME2 and DME5 and Key Statements EN2 and EN3 of the Regulation 22 Submission Draft Ribble Valley Core Strategy.

5. Within 12 months of the cessation of electricity generation, or if the turbine ceases to be operational for a continuous period of 6 months, the turbine and mast shall be removed and the land restored to its former condition, to the satisfaction of the Local Planning Authority.

ARE YOU ASLEEP YET?

Most planning processes and planning meetings are one of the boring moments in the life of a professional. Why is that? I believe there are a few reasons:

  • incompetence
  • lack of passion
  • no direction
  • no understanding of the product
  • no concept of the target audience
  • no concept of the holistic overall experience for a customer
  • laziness
  • lack of motivation

I think this list could go on for a bit longer, but my point is obvious. Not being engaged with the direction of a business, with the product or service of a business and with customers and customer needs can lead to a mediocre work environment and boring planning meetings.

How can you avoid that in your approach to planning a multimedia production? The answer can be found in you and with the help of some so-called experts who might have been battling with this problem as well.

Let us start by looking at experiences out of our own lives.

Looking at Our Own Experiences

Let us sit back in this cold room and think about some of the more pleasant expereinces in our own life. What do we like the most? What experiences are the ones that we love to remember? What moments do we feel at one with our inner soul, relaxed and just plain happy?

This man looks very happy and like he has found a place and moment of true happiness! Photo by mcandea on morgueFiles
This man looks very happy and like he has found a place and moment of true happiness! Photo by mcandea on morgueFiles

Well, each of us might find inner happiness or total calm at different times doing different things. I would like you to sit back for 1 minute and feel free to close your eyes and think of a moment or two that you can share with the others.

Do not continue reading until you have thought of that or those experience/s and moment/s.

Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Some of us have there most enjoyable moments in nature at the beach. Photo by rivediamoci on morgueFiles

Thank you for taking the time and for sharing your experiences. Keep those thoughts close to you when you are planning experiences for future clients and target audiences.

Collective Experiences

Collective experiences are central to the way we understand ourselves, after all our species is a collective one. We like to assemble in groups, we are strong in numbers and we collectively learn of each other.

Every generation seems to have a song, band or event that rallies a large number:

The 50s had Rock’n’Roll with singers such as Buddy Holly, Elvis Presley and Chuck Berry – Buddy Holly – Rave On

The 60s had many influences and famous bands like The Beatles, The Rolling Stones, Jimmy Hendrix, The Who and many others – The Who – My Generation

The 70s had bands such as Abba, Marvin Gaye, The Jackson 5, Curtis Mayfield, Kool & The Gang, Barry White, Led Zeppelin, Pink Floyd, AC/DC and so many others – Marvin Gaye – What’s Going On

The 80s had bands including New Order, Joy Division, The Smiths, The Cure, Phil Collins, Duran Duran, Queen, U2, Aha, The Pixies, but also Whitney Houston, and other commercially successful artists – U2 – Pride

Well, you get the picture…

Music is a powerful medium – and creates long lasting memories. As much as our hearing sense is an extremely powerful sense so is smell and taste and you might be able to share a story about some of your strongest memories related to a smell.

In my case I remember the cooking of my beloved nonna, so little and lovable! 😉

Gnocchi taste the best if homemade by an Italian nonna. Photo by Alvimann on morgueFile
Gnocchi taste the best if homemade by an Italian nonna. Photo by Alvimann on morgueFile

Other experiences that I can think of that people love to refer to are riding a motorcycle or driving and of cause flying. It must be that sense of freedom, speed and the smell of petrol that makes people feel so good.

What to Plan With

So, to bring it to a point: when we plan for a multimedia production (or any type of production really) we should plan with the experience that the user or customer will have. So, plan with the User Experience in mind.

SlideShare Presentation by Joyce Hostyn

Joyce Hostyn is a very inspiring speaker. We will look at her long SlideShare presentation on Designing the Customer Experience.

This presentation is long and I am not sure that every slide will 100% apply to you, but I would like you to keep an open mind and stay focussed.

In-class Discussion and Task

Here are screenshots of the presentation:

Screenshot - The Experience Cycle from What's Your Story by Joyce Hostyn
Screenshot – The Experience Cycle from What’s Your Story by Joyce Hostyn
Screenshot - 74 Experience Planner from What's Your Story by Joyce Hostyn
Screenshot – 74 Experience Planner from What’s Your Story by Joyce Hostyn
Screenshot - 82 Everyone is a Marketer by Seth Godin from What's Your Story by Joyce Hostyn
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn

In-class Task

Please complete this task as a team with an example of your choice:

  • MyKangan
  • RAE
  • CentreLink
  • a product of your choice etc
  • anything else

Download this sheet: Class 02 Task and fill it in.

This is the commenced sheet: Class-02-task – filled in partly after class 02. The contributions were made by: Benan, Tristan, Joe, Amani, Epty, Justin, Naşide, Kareen and Federico.

Screenshot from What's Your Story by Joyce Hostyn
Screenshot from What’s Your Story by Joyce Hostyn

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Link to all Classes     Class 1     Class 2     Class 3     Class 4      Class 5     Class 6

Welcome to your third Photoshop class. Be honest: did you practice what you have learnt last week? Make sure to practice Photoshop as much as you can, preferably daily. If you create a habit and make it fun your learning curve will be steep. If you are to busy to practice every day, try more than once a week.

Only practice will help you learn!Photo by  BreonWarwick on morgueFile
Only practice will help you learn! Photo by BreonWarwick on morgueFile

Today we will look at:

  1. The Layer panel
  2. How to create a new layer
  3. How to move layers
  4. How to make a layer active
  5. How to hide and show a layer
  6. How to link layers
  7. How to group layers
  8. How to delete layers
  9. How to draw shapes
  10. How to create a clipping mask
  11. How to use the Gaussian Blur
  12. How to rasterize a layer
  13. How to merge two layers and
  14. How to flatten an image

You can see that we will be rather busy. You will also need to provide me with an image as a result.

If you already now all of the tasks above you can do this straight away –

Your Tasks for this class:

Task 1 – Start a new document – 700x500px at 150ppi (pixels/inch) resolution and background contents set to transparent. Create a clipping mask with a rounded rectangle (fill most of the document space and with a 40px radius) of a photo of geese in Ameland, inthe Netherlands by Frans Schouwenburg. The photo is available under Creative Commons agreement and can be found on Flickr.com. If you cannot open the file get it from here:

Geese in Ameland, Photo by Frans Schouwenburg
Geese in Ameland, Photo by Frans Schouwenburg

Create a Gaussian blur (7.4px) of the clipping mask and flatten the image. Save as a JPEG with this title: Class3_T1_Your_full_name.jpg (example: Class3_T1_Toni_Varsetti.jpg). Upload the file to MyKangan and keep a copy of the JPEG.

Task 2 – Use the same document from task 1 or start a new document – 700x500px at 150ppi (pixels/inch) resolution and background contents set to transparent. Type the initials of your name in Impact Regular 200pt. If you have not done so in task 1, download the image of the geese in Ameland (see Task 1 for link). Place the file in your document (File>Place). When excepting the size make sure that the image is larger than the initials. Finally create a clipping mask (the photos should only appear inside the text now). Save the file as a PNG with this title: Class3_T2_Your_full_name.png (example: Class3_T2_Toni_Varsetti.png). Upload the file to MyKangan and keep a copy of the PNG.

The Layer Panel

The ability to create layers is a central aspect of Photoshop. It works like a collage, you place one photo on top of another and the one on top covers up the photos below it.

Layers Panel - Source: The Graphic Designer's Digital Toolkit, Alan Wood, 5th Edition, 2011
Layers Panel – Source: The Graphic Designer’s Digital Toolkit, Alan Wood, 5th Edition, 2011
layer_drop_menu
Layer Drop Menu Click image to see larger version

The Layer palette is located in the bottom right-hand corner with a tab called LAYERS. There are two menu items you should be aware of in the drop down main menu: Layers and Window.

Click on Layers to see a lot of actions that you can perform with layers. (See image) You can perform these functions directly from the layers palette as well, by clicking on the Layer Options Tab (small icon in the top right of the layers palette).

Click on Window in the main menu and see Layers ticked. This is were you can activate the Layer palette if you cannot see it on your screen. (If you are using a Windows PC notice the shortcut F7? This allows you to activate or deactivate the layers palette.)

Please read all the options of the image of the Layers panel (above) before advancing.

How to create a new Layer

  • You can simply click on the small icon in the Layers panel that looks like a sheet of paper (too slow)
  • You click on the Layer tab in the menu bar: Layer>New>Layer (too slow) or
  • You use the short cut: Ctrl+Shift+Alt+N (Mac: command+shift+option+N) – Nice! This will immediately create a new layer on top of your active layer.
  • You can use this short cut: Ctrl+Shift+N. This will open a options panel before the layer is created.
Layers in Photoshop are like a Collage of images stuck on top of each other...
Layers in Photoshop are like a Collage of images stuck on top of each other… Monkey photo by deanjenkins and Green photo by omdur, both on morgueFile

How to move a Layer

  • Drag the layer in the layer panel into the new position. You can move it up (=on top of other layers in the workspace) or down (it will be partly hidden by layers above. This is an easy and intuitive way. You will need to sometimes move it right between two layers and wait for a dark line to appear before releasing the layer.
  • You can also use the shortcuts: Ctrl+[ (or Cmd+[ on Mac) to move the layer up and Ctrl+] (or Cmd+] on Mac) to move the layer down.
  • You can use the Menu bar:  Layer>Arrange>Bring Forward (or Backward)

How to make a Layer active or inactive

A layer needs to be active for you to be able to work with the artwork on the layer. Photoshop allows you to work on one layer at the time.

  • The active layer is high-lighted or shaded (generally it is the layer with the blue background and white text in the layers panel.)
  • To activate a layer simply click on the layer in the layer panel

If you want to select numerous layers hold the Ctrl button (Mac: Cmd) while selecting more layers.

How to hide and show a Layer

You can make the content of a layer invisible by clicking on the eye icon in the Layers panel. Clicking it again will make the content visible.

How to link Layers

Linking layers can be done by selecting numerous layers (with Ctrl) and then clicking on the chain symbol in the Layers panel.

How to group Layers

Group layers by selecting numerous layers and then either pressing Ctrl+G (Mac Cmd+G) or create a new group by clicking the Create a new group icon in the Layers panel (it looks like a folder) and drag any layer you want into it.

How to delete Layers

The easiest way is to select the layer and hit Backspace; this happens immediately.

If you are the old school type you might to simply drag the layer into the bin icon or click the bin icon and press enter to delete the layer.

How to draw Shapes

Using the Custom Shape Tool to draw a Rabbit - The rabbit is below the grass
Using the Custom Shape Tool to draw a Rabbit – The rabbit is below the grass

Before you draw a shape place an image in the document (File>Place). In the example I have placed a photo of grass (found on http://www.morguefile.com > Petersphoto)

There are several tools that allow you to draw shapes. They basically draw vector graphic shapes that are linked to a layer. Try the Rounded Rectangle Tool tool. (If the tool is not visible, hold down the Rectangle tool near the bottom of the toolbox.) The shortcut is U – and Shift+U allows you to scroll through the tools options (it should be the second.)

Draw a rounded rectangle with a 25px radius (drag to draw). You will notice that drawing a shape will create a new layer as a default!

Try the other drawing tools as well.

I chose the rabbit custom shape. To find it choose the custom shape tool, it looks like a blob, see the sample images! Then go into the options menu bar and select the down arrow next to the custom shape (most likely a black arrow). This will open all the different custom shapes. Next click on the small outward arrow head in the top right of the box you have just opened. Select all and Ok. This will open all the custom shapes that Photoshop comes with. The rabbit should be in the selection.

How to create a Clipping Mask

The grass layer has been turned into a clipping mask with the shape of the rabbit below.
The grass layer has been turned into a clipping mask with the shape of the rabbit below.

Keep only one shape layer and delete all the others.

Place an image in the workspace: File>Place. Make sure the image is larger in size than the shape on the layer below. Right-click on your image layer and select Create Clipping Mask.

Male sure that you do this to your image layer and that the image layer is on top!!!

Your image layer has been reduced to the shape of the shape layer below. 🙂

  • Try to move just the image by selecting the image layer.
  • Try to move just the shape layer.

What is the difference?

How to use the Gaussian Blur

Make sure your shape thumbnail on your shape layer is selected. Go to the menu bar: Filter>Blur>Gaussian Blur and enter 7.4px for the Radius.

You should be prompted if you want to rasterize the layer. Click yes.

How to merge two Layers

Select two layers (left click + Ctrl) then right click and select Merge Layers.

How to flatten an Image

Right click on any layer and select Flatten Image or press Ctrl+Shift+E (Cmd+Shft+E on Mac)

Tasks

This completes today’s tutorials, please perform the below tasks:

Task 1 – Start a new document – 700x500px at 150ppi (pixels/inch) resolution and background contents set to transparent. Create a clipping mask with a rounded rectangle (fill most of the document space and with a 40px radius) of a photo of geese in Ameland, inthe Netherlands by Frans Schouwenburg. The photo is available under Creative Commons agreement and can be found on Flickr.com. Create a Gaussian blur (7.4px) of the clipping mask and flatten the image. Save as a JPEG with this title: Class3_T1_Your_full_name.jpg (example: Class3_T1_Toni_Varsetti.jpg). Upload the file to MyKangan and keep a copy of the JPEG.

Actually – in class we ended up straying and did the grassy rabbit instead. I am happy with either. See image:

Grassy Rabbits
Grassy Rabbits

Task 2 – Use the same document from task 1 or start a new document – 700x500px at 150ppi (pixels/inch) resolution and background contents set to transparent. Type the initials of your name in Impact Regular 200pt. If you have not done so in task 1, download the image of the geese in Ameland (see Task 1 for link). Place the file in your document (File>Place). When excepting the size make sure that the image is larger than the initials. Finally create a clipping mask (the photos should only appear inside the text now). Save the file as a PNG with this title: Class3_T2_Your_full_name.png (example: Class3_T2_Toni_Varsetti.png). Upload the file to MyKangan and keep a copy of the PNG.

Example:

Initials
Initials

Here is a link to a Clipping Mask tutorial on SalinStudio.com

Student Submissions:

Yong - Clipping Mask
Yong – Clipping Mask
Justin Clipping Mask
Justin Clipping Mask

Link to all Classes     Class 1     Class 2     Class 3     Class 4      Class 5     Class 6

Today’s Class

  • Printing Methods – Teamwork
    • PowerPoint Presentation
  • Paper Finishes

Printing Methods – Teamwork

We will continue viewing the second presentation/s from last week by Hwan, Nawras and Maryam on: Web, Flexography and Digital Printing.

Paper Finishes

When completed we will look at more print related terminology. Please open the documents below, I will discuss them in class.

Today we will focus on paper finishes. Follow my in-class instructions.

Sources of information:

Print Related – Graphic Design School   MediaWorks-Chapter3

You might also visit the K.W.Doggett Site. The paper sample that I have brought in is from there.

Source: http://www.colorproprint.com/blog/
Source: http://www.colorproprint.com/blog/

Homework

Well, it is not much of a homework rather than following up on this class :

  • View the presentations of student works below
  • Read through the document: MediaWorks-Chapter3 – pages 2-6 (Page Layout Basics, Paper Stock, Printing Methods)  and write down any questions that you have for class

Student Work

Below are PowerPoint Shows by students researching Printing Processes:

Three Printing Methods by Annabel and Lylah

Three Printing Methods by ‘Hwan’ Sukanit R

Web Printing by Maryam C

Flexography by Nawras S