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Today’s Class

• Multimedia Planning
  • Looking at Our Own Experiences
  • Collective Experiences
  • What to Plan With
• SlideShare Presentation by Joyce Hostyn
• In-class Task

Multimedia Planning

Let us start by having a look of this excerpt of a planning meeting:

‘GRANTED subject to the following condition(s):

1. The development must be begun not later than the expiration of three years beginning with the date of this permission.

REASON: Required to be imposed pursuant to Section 91 of the Town and Country Planning Act 1990.

2. The permission shall relate to the development as shown on Plan Drawing No’s 001 – Scale 1:500, 001 – Scale 1:2500 and the plan entitles Overalls/Planning CF20.

REASON: For the avoidance of doubt and to ensure that the development is carried out in accordance with the submitted plans.

3. This permission shall be implemented in accordance with the proposal as amended by letter and plan received on the 25th of February 2013.

REASON: For the avoidance of doubt since the proposal was the subject of agreed amendments.

4. This permission shall expire after 25 years following the date that electricity generated from the turbine is first connected to the grid. The Local Planning Authority shall be notified of such date in writing not later than one month from the making of such connection. After this 25-year period, the structure 66 hereby authorised shall be removed from the site and the land reinstated to its former condition to the satisfaction of the Local Planning Authority unless the Local Planning Authority has granted a further permission for this development.

REASON: In order to prevent the structure remaining on site after its use has terminated, in the interests of the visual amenity of the area and in order to avoid conflict with the Local Planning Authority’s control of development within the open countryside. In accordance with the guidance contained within the NPPF, Policies G1, ENV3, ENV25 and ENV26 of the Districtwide Local Plan, Policies DMG1, DME2 and DME5 and Key Statements EN2 and EN3 of the Regulation 22 Submission Draft Ribble Valley Core Strategy.

5. Within 12 months of the cessation of electricity generation, or if the turbine ceases to be operational for a continuous period of 6 months, the turbine and mast shall be removed and the land restored to its former condition, to the satisfaction of the Local Planning Authority.

ARE YOU ASLEEP YET?

Most planning processes and planning meetings are one of the boring moments in the life of a professional. Why is that? I believe there are a few reasons:

• incompetence
• lack of passion
• no direction
• no understanding of the product
• no concept of the target audience
• no concept of the holistic overall experience for a customer
• laziness
• lack of motivation

I think this list could go on for a bit longer, but my point is obvious. Not being engaged with the direction of a business, with the product or service of a business and with customers and customer needs can lead to a mediocre work environment and boring planning meetings.

How can you avoid that in your approach to planning a multimedia production? The answer can be found in you and with the help of some so-called experts who might have been battling with this problem as well.

Let us start by looking at experiences out of our own lives.

Looking at Our Own Experiences

Let us sit back in this cold room and think about some of the more pleasant expereinces in our own life. What do we like the most? What experiences are the ones that we love to remember? What moments do we feel at one with our inner soul, relaxed and just plain happy?

Well, each of us might find inner happiness or total calm at different times doing different things. I would like you to sit back for 1 minute and feel free to close your eyes and think of a moment or two that you can share with the others.

Do not continue reading until you have thought of that or those experience/s and moment/s.

Thank you for taking the time and for sharing your experiences. Keep those thoughts close to you when you are planning experiences for future clients and target audiences.

Collective Experiences

Collective experiences are central to the way we understand ourselves, after all our species is a collective one. We like to assemble in groups, we are strong in numbers and we collectively learn of each other.

Every generation seems to have a song, band or event that rallies a large number:

The 50s had Rock’n’Roll with singers such as Buddy Holly, Elvis Presley and Chuck Berry – Buddy Holly – Rave On

The 60s had many influences and famous bands like The Beatles, The Rolling Stones, Jimmy Hendrix, The Who and many others – The Who – My Generation

The 70s had bands such as Abba, Marvin Gaye, The Jackson 5, Curtis Mayfield, Kool & The Gang, Barry White, Led Zeppelin, Pink Floyd, AC/DC and so many others – Marvin Gaye – What’s Going On

The 80s had bands including New Order, Joy Division, The Smiths, The Cure, Phil Collins, Duran Duran, Queen, U2, Aha, The Pixies, but also Whitney Houston, and other commercially successful artists – U2 – Pride

Well, you get the picture…

Music is a powerful medium – and creates long lasting memories. As much as our hearing sense is an extremely powerful sense so is smell and taste and you might be able to share a story about some of your strongest memories related to a smell.

In my case I remember the cooking of my beloved nonna, so little and lovable! 😉

Other experiences that I can think of that people love to refer to are riding a motorcycle or driving and of cause flying. It must be that sense of freedom, speed and the smell of petrol that makes people feel so good.

What to Plan With

So, to bring it to a point: when we plan for a multimedia production (or any type of production really) we should plan with the experience that the user or customer will have. So, plan with the User Experience in mind.

SlideShare Presentation by Joyce Hostyn

Joyce Hostyn is a very inspiring speaker. We will look at her long SlideShare presentation on Designing the Customer Experience.

This presentation is long and I am not sure that every slide will 100% apply to you, but I would like you to keep an open mind and stay focussed.

In-class Discussion and Task

Here are screenshots of the presentation:

In-class Task

Please complete this task as a team with an example of your choice:

• MyKangan
• RAE
• CentreLink
• a product of your choice etc
• anything else

Download this sheet: Class 02 Task and fill it in.

This is the commenced sheet: Class-02-task – filled in partly after class 02. The contributions were made by: Benan, Tristan, Joe, Amani, Epty, Justin, Naşide, Kareen and Federico.

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