EDSS is a combination of Create an Extensible Document (ICPMM491D) and Create an Extensible Style Sheet (ICPMM492D). This class is a cluster of the two units, that will be delivered together.
Overview
In today’s class you will do more JavaScript research by using W3Schools:
Applying Step 1 of the Design Process: The Project Outline
Target Audience Workshop
Applying the Design Process –
Step 1: The Project Outline
You must clearly define what is required to be designed.
What requirements/problems must the design solve? – inform, promote, sell. define a mood, etc.
Define the target audience?
Determine format and delivery platform. Are there any specifications or constraints? Think about size, format, cost, time, colour, etc.
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Based on image by hotblack on morgueFile.com – F.Viola
Target Audience Workshop
When defining your target audience you might fall into the same trap as most people, you might define your target audience to broadly. It is a common mistake to assume that (potentially) everyone is your target audience. The mistake is the assumption that a larger target audience gives you a larger gruop of potential customers, buyers or clients. The reality is unfortunately different and I would like to clarify it with a metphor:
Love in the making… Cupid 1 says that he wants to shoot an arrow and hit any person in a park. He assumes that he will hit one eventually. He closes his eyes and shoots an arrow.
Cupid 2 aims for a specific couple, he studies them, estimates the distance, the direction and strength of the wind and then (and only then) takes aim on that particularly couple.
Cupid 2 has it right, he will get the target audience that he anticipated, his product (the arrow) is custom made for the task. Furthermore Cupid 2 takes the time to find the right people for each other, not just anyone…
Source: GraphicsFairyBlog – click image for link
When defining your target audience you need to be specific and aim to get into the mindset of your audience. Understand what excites them, what interests them, what issues are important to them, how they communicate verbally and in social media. You want to understand what style appeals to them, what colour scheme is suitable and what other products, websites, apps, social media they purchase or frequent.
Clear Goal Media advises to find a niche market and ask yourself these 5 questions about your target audience:
Desires (things they aspire to but not necessarily need)
Values (a code of behaviour they define as ‘good’, ‘cool’ and /or ‘appropriate’)
Needs (things within your niche they cannot do without and if you provide solutions will ‘hook’ them)
Can they pay for the products you promote or sell?
What is their level of expertise (you need to pitch your ideas slightly above that, but not too far above that).
Inc. advices to define a target audience by looking at demographics (aspects related to the persons status and whereabouts) and psychographics (personal characteristics of a person).
‘Determine how your product or service will fit into your target’s lifestyle. How and when will they use the product? What features are most appealing to them? What media do they turn to for information? Do they read the newspaper, search online, or attend particular events?’Inc.
Create Personas
Finally, another important step in making your target audience more real and being able to reach them on a more personal level is creating personas. Personas are a customised target audience. What it is you are actually naming your target audience segment and give them a personality. The idea of personas is to make your target audience more real and to give them a face with needs and characteristics.
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
“Step into my office” Source: The Age, click image for link
Close-up at Fed Square, Federico Viola 2013
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
Source: morgueFile, Photo by matei
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Couple found at http://frenchbydesign.blogspot.com.au
Photo by ariadna on morgueFile
He loves OHS! – Photo by Karpati Gabor on morgueFile
Photo by mcconnors on morgueFile
ruthworkx -http://ruthworkx.files.wordpress.com
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Photo by matthewbridges on morgueFile.com
Work by Justin Anderson
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Massive Attack – The Essential Mix
A Beautiful Piece by Aerosol found on his Facebook
Image Source: www.photoshopessentials.com
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
The Face by drfranken found on ChromoArt.de
Custom Shapes and Custom Shape Icon
Illustration by Tavis Coburn found on DzineBlog.com
Free Transform and Ctrl – I am loving it!!!
Photo by dharder on morgueFiles.com
Based on photo by hotblack from morgueFile.com
Photomontage: Amir Ebrahim Photography
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Photo by omdur on morgueFile
Photo by mconnors on morgueFile
Courtesy of The Art of Mass Effect Universe’, 2012
Photo by Seemann on morgueFile.com
Screenshot from What’s Your Story by Joyce Hostyn
Based on photo by dhester from morgueFile.com
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com
Photo by frenchbyte on morgueFile
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Courtesy of The Art of Mass Effect Universe’, 2012
Steel Curves, Image: courtesy of flickr.com, photographer: Margeois.
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Illustration by Kate Miller, found on DzineBlog.com
Italian movie poster found on Abduzeedo.com
Photo by DTL on morgueFiles
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Lines and Gradients- Courtesy of: psdtuts+
Based on photo by xandert found on morgueFile
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Based on image by hotblack on morgueFile.com – F.Viola
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
Vista Lighting Effect – Courtesy of: Tutorial9
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
Light Streaks – Courtesy of: PhotoshopEssentials
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Image source: Data Center Knowledge
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Photo by clarita on morgueFile
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
Examples of Output and Display for web-content. Image: live.surveyshack.com
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
What Time is it Now? by King_Bobbles
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
Image from morgueFile by lemai13
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Based on a photo by delboysafa from morgueFile.com
Experimental Photomontage by Robert Heinecken
Found at Inc.com
Good Morning! Photo: wallyir, from: morgueFile.com
Constructivism Reference – by Lylah Livingston
Work by Jo W
Only practice will help you learn! Photo by BreonWarwick on morgueFile
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Layers in Photoshop are like a Collage of images stuck on top of each other…
Photo by hotblack on morgueFile.com
Photo by agathabrown on morgueFile
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Illustration by Jessie Ford, found on DzineBlog.com
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Setting the grid up.
Illustrator unknown – found at: Ephemera – World of Rare Books
Michael Pointing in GTA V – Courtesy of Rockstar
Peace- Swiss International Style Reference – by Maryam Chananeh
Luminescent Lines – Courtesy of: PSDLearning
Illustration by Jessie Ford, found on DzineBlog.com
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Geese in Ameland, Photo by Frans Schouwenburg
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Photo by clarita on www.morguefile.com
Concept for Gallery Screnshot
Example of applied changes
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com