EDSS is a combination of Create an Extensible Document (ICPMM491D) and Create an Extensible Style Sheet (ICPMM492D). This class is a cluster of the two units, that will be delivered together.
Overview
In today’s class you will do more JavaScript research by using W3Schools:
Applying Step 1 of the Design Process: The Project Outline
Target Audience Workshop
Applying the Design Process –
Step 1: The Project Outline
You must clearly define what is required to be designed.
What requirements/problems must the design solve? – inform, promote, sell. define a mood, etc.
Define the target audience?
Determine format and delivery platform. Are there any specifications or constraints? Think about size, format, cost, time, colour, etc.
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Based on image by hotblack on morgueFile.com – F.Viola
Target Audience Workshop
When defining your target audience you might fall into the same trap as most people, you might define your target audience to broadly. It is a common mistake to assume that (potentially) everyone is your target audience. The mistake is the assumption that a larger target audience gives you a larger gruop of potential customers, buyers or clients. The reality is unfortunately different and I would like to clarify it with a metphor:
Love in the making… Cupid 1 says that he wants to shoot an arrow and hit any person in a park. He assumes that he will hit one eventually. He closes his eyes and shoots an arrow.
Cupid 2 aims for a specific couple, he studies them, estimates the distance, the direction and strength of the wind and then (and only then) takes aim on that particularly couple.
Cupid 2 has it right, he will get the target audience that he anticipated, his product (the arrow) is custom made for the task. Furthermore Cupid 2 takes the time to find the right people for each other, not just anyone…
Source: GraphicsFairyBlog – click image for link
When defining your target audience you need to be specific and aim to get into the mindset of your audience. Understand what excites them, what interests them, what issues are important to them, how they communicate verbally and in social media. You want to understand what style appeals to them, what colour scheme is suitable and what other products, websites, apps, social media they purchase or frequent.
Clear Goal Media advises to find a niche market and ask yourself these 5 questions about your target audience:
Desires (things they aspire to but not necessarily need)
Values (a code of behaviour they define as ‘good’, ‘cool’ and /or ‘appropriate’)
Needs (things within your niche they cannot do without and if you provide solutions will ‘hook’ them)
Can they pay for the products you promote or sell?
What is their level of expertise (you need to pitch your ideas slightly above that, but not too far above that).
Inc. advices to define a target audience by looking at demographics (aspects related to the persons status and whereabouts) and psychographics (personal characteristics of a person).
‘Determine how your product or service will fit into your target’s lifestyle. How and when will they use the product? What features are most appealing to them? What media do they turn to for information? Do they read the newspaper, search online, or attend particular events?’Inc.
Create Personas
Finally, another important step in making your target audience more real and being able to reach them on a more personal level is creating personas. Personas are a customised target audience. What it is you are actually naming your target audience segment and give them a personality. The idea of personas is to make your target audience more real and to give them a face with needs and characteristics.
Your Lipstick Needs You, an entertaining take by Digital Media Artist Samantha Cain. Courtesy of: Samantha Cain, http://www.behance.net/samanthacain
Courtesy of The Art of Mass Effect Universe’, 2012
Photo by clarita on www.morguefile.com
Photo by frenchbyte on morgueFile
Massive Attack – The Essential Mix
Vista Lighting Effect – Courtesy of: Tutorial9
Photo by Seemann on morgueFile.com
Lines and Gradients- Courtesy of: psdtuts+
Italian movie poster found on Abduzeedo.com
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
He loves OHS! – Photo by Karpati Gabor on morgueFile
Pink Ribbon Day – Swiss International Style Reference – by Hwan Rochanabuddhi
Michael Pointing in GTA V – Courtesy of Rockstar
Using the Reflect tool (o) to reflect the i downwards as if it has collapsed in front.
Luminescent Lines – Courtesy of: PSDLearning
Work by Justin Anderson
Photo by ariadna on morgueFile
Based on photo by dhester from morgueFile.com
The concept was used on the German side as well with this ‘Auch du sollst beitreten zur Reichswehr’ [You too should join the German Army], design by Julius Engelhard, Image: courtesy of mental_floss
Good Morning! Photo: wallyir, from: morgueFile.com
Illustration by Gary Neill found on Dzineblog.com – http://garyneill.com/ http://garyneill.tumblr.com/
Steel Curves, Image: courtesy of flickr.com, photographer: Margeois.
Photo by mcconnors on morgueFile
Finding the Right Candidate for a Job… – Photo AdamRiley from www.projectnoah.org
Illustration by Gary Neill found on P.A.P.-Blog – http://garyneill.com/ http://garyneill.tumblr.com/
Text and Shapes – This design lends itself to an interactive use – found at: Klafferty.com
Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial
Grassy Rabbits
Illustration: Tavis Coburn – Illustration for for an article predicting trends in Apple’s mobile strategy. Found on: TavisCoburn.com
The calming effect of horizontal lines, image: courtesy of flickr.com, Photographer: jaikdean
The Glossy Reflection is transparent on top and gets whiter towards the bottom.
A Beautiful Piece by Aerosol found on his Facebook
Only practice will help you learn! Photo by BreonWarwick on morgueFile
The underlined text and insertion point at end of the word indicates that you are still in the type mode.
Illustration by Kate Miller, found on DzineBlog.com
Setting the grid up.
Fruity Design – This is great for a menu, very appetizing thumbnails – found at: WeddingPhotography.com
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
Peace- Swiss International Style Reference – by Maryam Chananeh
Image from morgueFile by lemai13
Outlined text changed in size and colours dropped into the individual letters with Eyedropper tool using LMB + Alt
Typographic with Colours and Photos – The use of large numbers is effective and the low opacity of the boxes works, personally, I find it looks a bit dated- found at: JuxtaPost.com
Colourful Table of Content – Ribbons in Primary Colours – found at: LifeBlue.com
This is a template for a business website found at TemplateMonster. It is interesting in the sense that it breaks up the main image as part of the navigation. The sound it comes with is annoying.
Leonardo’s St. John the Baptist, Louvre, Paris, Image: courtesy of A World History of Art – www.all-art.org
Illustrator unknown – found at: Ephemera – World of Rare Books
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Uncle Sam Wants You, WWI Propaganda Poster for US Army recruits, Design by James Montgomery Flagg, 1916, image found at: Live Auctioneers
ruthworkx -http://ruthworkx.files.wordpress.com
Photo by mconnors on morgueFile
Study – Lines and Grace Kelly – by Federico Viola photo: courtesy of GettingCheeky.com and curved lines wallpaper: courtesy of FreeFever.com
I Want You – Emily Strange, The lovable Emily Strange came to life in 1991, designed by Nathan Carrico for Santa Cruz Skateboards. She is referred to as a counterculture icon. I would just call her a sceptic. Image found at: Kollectable Kaos
Illustration by Jessie Ford, found on DzineBlog.com
Image Source: www.photoshopessentials.com
Based on image by hotblack on morgueFile.com – F.Viola
Some of us have there most enjoyable moments in nature at the beach, Photo by rivediamoci on morgueFiles
Contemporary design in style of Construcitvism by Teo Brito found at LauraGreen92 – click image for more information and link to her blog
Custom Shapes and Custom Shape Icon
Text and Shapes – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)
Poppies – Vector art Federico Viola based on photo by hotblack from morgueFile
“Step into my office” Source: The Age, click image for link
Concept for Gallery Screnshot
Photo by dharder on morgueFiles.com
What Time is it Now? by King_Bobbles
Illustration by Tavis Coburn found on DzineBlog.com
Examples of Output and Display for web-content. Image: live.surveyshack.com
Screenshot of Endless Alphabet 2, courtesy of AppsPlayground.com
Photo by omdur on morgueFile
Photomontage: Amir Ebrahim Photography
Mosaic of Sofia Coppola – by Maurizio Galimberti – www.mauriziogalimberti.it
Vertical lines of a dark fence, image courtesy of p.ic – Photo Internet Collection – www.photoic.wordpress.com, photographer: Federico Viola
Illustration: Jamie McKelvie – Art Brut Record
Swiss travel poster from 1934 by Herbert Matter – Source: http://swisstype.wordpress.com/work/
Britons, Lord Kitchener Wants You! Propaganda poster design from WWI by Alfred Leere. Image: courtesy of WorldWarEra.com
Courtesy of The Art of Mass Effect Universe’, 2012
The swirls in the image are made up of numerous lines. Courtesy of: www.openprocessing.org
Work by Egon Schiele, found at Mom.org
Screenshot from What’s Your Story by Joyce Hostyn
Illustration by Jessie Ford, found on DzineBlog.com
Image source: Data Center Knowledge
Photo by clarita on morgueFile
Free Transform and Ctrl – I am loving it!!!
Experimental Photomontage by Robert Heinecken
Layers in Photoshop are like a Collage of images stuck on top of each other…
Photo by DTL on morgueFiles
Based on photo by hotblack from morgueFile.com
Photo by agathabrown on morgueFile
Colours, Numbers and Boxes – very happy and alive, personally I do not like the distortion of the word content – found at: Flickr
Photo by hotblack on morgueFile.com
Screenshot – 82 Everyone is a Marketer by Seth Godin from What’s Your Story by Joyce Hostyn
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
Couple found at http://frenchbydesign.blogspot.com.au
‘For Great Road Trips: Switzerland’ Poster by Herbert Matter in (Swiss) International Style – Source: http://swisstype.wordpress.com/work/
The Face by drfranken found on ChromoArt.de
The gentle curve of the river and the light green tones of the grass give this image a calming feel. The montains and the clouds have a less calming effect. Image: courtesy of Icon Photography School – http://www.photographyicon.com/line/
Text-based Table of Content – Very Graphic and Black and White- found at: Smashing Magazine (click image for inspiring article on table of content design)
Geese in Ameland, Photo by Frans Schouwenburg
Work by Jo W
Multimedia Production Cycle – This image is under the Creative Common Agreement, you can use it but will need to reference this site: www.classoffederico.wordpress.com
Based on a photo by delboysafa from morgueFile.com
Milk Poster – Swiss International Style Reference – by Annabel Stephen Salip
Swiss International Style – Joseph Müller-Brockmann – Beethoven – found at www.designhistory.com
Example of applied changes
The grass layer has been turned into a clipping mask with the shape of the rabbit below.
Table of Content from Textbook – This design lends itself to an interactive use – found at: Smashing Magazine (click image for inspiring article on table of content design)